Business Model Yum Brands

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YUM! Inc Internal Analysis | The Strategic Management Process | REPORT NUMBER | 2 | WEEK | 2 | CBL GROUP AND SUB-GROUP | I3SHM Group A | DECLARATION 1. This work is composed by me / by us. 2. This work has not been accepted in any previous application for a degree or diploma, by me / by us or anyone else. 3. The work of which this is a record is done wholly by me / by us. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information have been specifically acknowledged. Signatures: Date:………………………….. Submitted in Partial Fulfilment for the Requirements of the degree Programme Bachelor of Business Administration November, 2012 Table of Contents Introduction 3 Chapter…show more content…
(Yum, Annual Report, 2011). According to the Chief Sustainability Office ‘CSO’, Roger McClendon, Yum Brands want to establish and align global goals to improve the economy of restaurant. Yum Brands global enterprise goals for sustainability are: 1. Reduce global energy consumption by 10% by 2015 2. Reduce global water consumption by 10% by 2015 3. Develop 5 LEED certifiable restaurant standards across China, India, United States of America and Yum Restaurants International (YRI) business divisions by 2012 4. Elevate Yum packaging vision into actionable brand goals leveraging Yum packaging guidelines. (Source: www.yum.com/csr/environment) Next to that Yum! Brands, Inc has formed it`s values which direct the companies strategic actions, namely: 1. Believe in People; 2. Be Restaurant and Customer Maniacs; 3. Recognize; 3. Go for Breakthrough 4. Build Know How; 5. Take the Hill Teamwork Yum! Brands, Inc, further referred to as” the company” or “ Yum” within this report has taken different strategies to achieve its main long-term goals. The strategies will be outlined in correlation with the business model. Yum! Brands, Inc Correlation Business Strategies and Current Business Model The CEO and Chairman of Yum! Brands, Inc shares the fairly simple business model of Yum. The main focus of the company is reducing company ownership in highly penetrated markets meanwhile increasing exposure in emerging and under-penetrated markets. Moreover, the
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