Business Model and Strategic Plan Part I

2477 Words Nov 15th, 2014 10 Pages
BUSINESS MODEL AND STRATEGIC PLAN 13

Business Model and Strategic Plan Part I

BUS/475

Castle Dong

September 15TH, 2014

Brian Gahan

BUSINESS MODEL AND STRATEGIC PLAN 1

EXECUTIVE SUMMARY

In today's economic environment, businesses and corporations must meet the customers' demand by create differentiable value. To achieve this goal, organizations must have clear Mission and Vision statements to lead the way, also a certain synergy between innovation and strategic planning. This paper introduces the " Self served coffee machine" as a new division of Starbucks Coffee Co. and the detailed analysis on the SWOTT. The balance scorecard will list the new division internal and external' objectives, also how is this new innovation help the
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This new machine can ensure the competitive advantage by its product differentiation, more focused group on customer service, and operational efficiency.

MISSION VISION AND VALUE

Starbucks' mission is a reason for the company's existence. With the unique style of combining both, our vision and mission statement is "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." (Starbucks.com) To align with this mission statement, our new division's mission statement is to " bring the best quality coffee and convenience to our customers on the go, one machine at the time" This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division's mission statements include descriptions of Starbucks' target market, the geographic domain, and concern for survival, growth, and profitability.

SWOTT ANALYSIS

Being the giant leader of the coffee and snacks industry, Starbuck coffee company needs to develop a strong strategic plan
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