Business Model by Introducing Alipay

1- Th firm should introduce the new "complete meal" at price of D.Cr. 6.85 because the price will raise the demand and generate high profit for the company.

This will not only retain the existing customers but will also attract new ones to increase the customer base to optimal level.

Improve the customer service and make sure the customers give no complaints and make sure they are satisfied with all the services provided by the company and keep close contact with the customers and be very friendly with them and keep them happy. Give the regular customers’ high discount and encourage them to come more often. This is our main goal for us to achieve because we want to make sure the customers are satisfied with our services.

This initial cost of the startup of this program will be a minimal impact on Kudler Fine Foods. The initial advertisement effort will be done via social media; the companies Facebook page and Twitter account, email and word of mouth. Allowing for a reward system for costumer referrals can be used for current and new customers as the programs is employed and continues to grow. Rajiv and bell argue “customer retention costs are generally lower than customer acquisition costs, companies are better of focusing attention on their more loyal customers especially since the top 20% of customers account for 80% of revenues and often more than 100% of profits” (p. 180, 2003). Kudler Foods could reduce their marketing expenses by using a customer loyalty system through the use of rewards. The sales increase from this program should be reflected by the increase of new customers and the increased returning customers increased spending. The use of seasonal promotions only available to costumers enrolled into the frequent buyers program could also help in increased sales profits.

The design team from Team A devised this business proposal as a response to the Service Request: SR-kf-013. This proposal includes the business goals, scope, requirements, feasibility, and information flow involved in the Shopper Rewards Program of Kudler Fine Foods (Kudler Fine Foods, Inc., 2008). Moreover, the budget, timeline, trainings, implementation and support for the said program were also

keep an existing customer than finding new ones. A major part of the customer service, especially in a retailing

6. Ask customers what they want! Often their request will be more reasonable than whatever it was you were going to do to make it right. And it will be the solution they want, not the solution you think they want!

Hopefully some of the benefits that you will see with our suggestions are keeping managerial positions, and hiring employees with some background in customer service. Thank you for allowing us to help maintain your business in good standing and we hope that you will use us in the future if you come across any other

To turn my idea into a reality will take time so I should have perseverance and patience , to succeed ,regardless of how many times I will fail , I need to be able to deal with obstacles, I’m not afraid at all to fail or to make mistakes because I know how to learn from them ,thus I will consider unhappy and unsatisfied customers as the best source of ways to improve my business , in addition to this i will give a great attention to all complaints and reclamation , also I will do all my effort to satisfy all customers no matter how long it takes which means that I will focus on customers

3. Increase new business revenue by $5 million within the first 6 months of project completion by having an increased awareness and knowledge of customer needs, improved reputation, and the best blend of customer and project knowledge

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

After carefully analyzing the situation, the best plans are to improve customer satisfaction through improving both quality and speed of service and providing incentive programs. A few considered alternative solutions are as follows:

Successful discount or rebate programs can empower an organization. A successful rebate program must have a perceived notion of value in order to attract consumers. Rebate programs typically work best with durable goods and higher ticket items. If the value of the rebate is considered high, then the chances of redemption will be undoubtedly greater (Dennin, 2012). In a competitive business environment, incentives such as rebates can provide a business with a much needed sales advantage. Rebates can increase customer satisfaction, build customer loyalty, and encourage customers to try new products. There are many factors that can affect the success rate of a rebate program (Inmar, 2011). Inmar suggests that these factors indeed affect the success rate of a rebate program:

i. This is and existing successful model , therefore with minimal investment we can continue service the customer.

2. Then we need to understand the customers with whom we have been successful and why.