Overview Lecture 2 E-Commerce Business Models
Boriana Koleva bnk@cs.nott.ac.uk C54 Key components of e-commerce business models Major B2C business models Major B2B business models Business models in other emerging areas of e-commerce Benefits and Problems with E-Commerce
E-commerce Business Models
Business model – set of planned activities designed to result in a profit in a marketplace Business plan – document that describes a firm’s business model E-commerce business model – aims to use and leverage the unique qualities of Internet and Web
Key Ingredients of a Business Model
Five Primary Revenue Models
Categorising E-commerce Business models
No one correct way We categorize business models according to e-commerce sector
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isticated set of sourcing and supply chain management tools Application service providers a subset of B2B service providers Revenue through fees (for market making services, supply chain management)
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Exchanges
An electronic digital marketplace where suppliers and commercial purchasers can conduct transactions
Exchange.eSteel.com, GEPolymerland.com
Industry Consortia
Industry-owned vertical marketplaces that serve specific industries Horizontal marketplaces, in contrast, sell specific products and services to a wide range of industries Leading example: Covisint
Usually owned by independent firms whose business is making a market Generate revenue by charging transaction fees Usually serve a single vertical industry Number of exchanges has fallen to around 700 in 2003
Private Industrial Networks
Digital networks (usually, but not always Internet-based) designed to coordinate the flow of communications among firms engaged in business together Single firm network: the most common form (example – Walmart) Industry-wide networks: often evolve out of industry associations (example – WWRE)
B2B Business Models Summary
Emerging business models
Case Study (1)
New ways of pricing products and services Priceline.com (name-your-price)
Customers choose their price for products & services Partnerships with leaders of industry such as travel, lending and retail
Demand-Sensitive Pricing
Sites that allow consumers to lower the price by joining with other
Intermediaries add value by solving market separations or gaps, helping to make markets between buyers and sellers.
A business model is an important and integral part of the business a strategy of any firm whether big or small. The way a business model is developed determines and indicates the values, ethics and principles on the lines of which the business at large will be operating. It also indicates how the business is going to function and covers various internal and external dimensions of a business and the organization as a whole.
Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.
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It is difficult to categorize e-commerce business models because there are so many different e-commerce business models and every model has its own method.
Business models have a huge impact on how an organizations operate. It is crucial that an organization chose a business model before inception in order to succeed. Basically, business models have become the new basis of competition, replacing product features and benefits as the playing field on which companies emerge as dominant or laggards (Plantes, 2013).
A business model describes the rationale of how an organization created, delivers, and captures value. It is an outline of the general details of the operations of the business. Business Model is a strategic plan that is used by a company while setting up in order to generate revenue by offering its services products. Every company has its own business models depending on the product and services it offers. The company either choses from the existing business models or invents its own business model to generate maximum profit. The company’s marketing and sales are designed based on the business model. This includes other determinants like pricing of the goods, choice of the sales channels, identifying
Companies go online to engage in advertising, buying and selling of products and services. Due to the increased competitiveness in the hypermarket industry, the adoption of e-business has helped companies gain a competitive edge over their peers in terms of reduced costs, increased revenue streams and greater customer satisfaction. Operational costs such
“Business Modeling is often seen as process to rearrange the building blocks to an innovative business model. What people forget is that a business model is not just the building plan of your business but also should give answer to the question “Why should your business exist from a customer perspective?” So a business model is not just a building plan but also how you give meaning to your customers and your employees” ( blog- business model,2016).
E-business uses the digital technology to optimize the business activities of organization in order to increase the efficiency and effectiveness of operation and gain competitive advantages. E-business provides the solution that allows the organization to instantly share database, information of products and services, financial figures and data and nearly anything else that the organization may need to operate the business activities effectively and efficiently (Nguyen, 2013). E-commerce which is the abbreviation of electronic commerce is the subset of e-business. It focuses on the online transaction which includes selling of products or service by using computer network, primarily the Internet.
INDIVIDUAL APPROACH OF THREE MODELS OF BUSINESS ANALYSIS IN INTERNATIONAL BUSINESS THROUGH THE STRTEGIC ANALYSIS OF STARBUCKS, UNITED PARCEL SERVICE Inc. (UPS), FEDERAL EXPRESS (FedEx)
A business model is a company’s perception and conception of how the set strategies that a company pursues
Industry and sector are two inter changeable and often used to describe a group of companies that operate in the same segment. The differences pertain to their scope.
M & S moderately or diligently aligns its products and ideas based on the dynamic or ever transforming market trends and fashion needs. According to the case study, M & S is highly concentrated in the fashion industry and its ever-growing demand for its exclusive garments and customized accessories. Hands-on approach is mostly utilised by modelling agencies to fulfil the industry’s standards, and in the process valued customers attain assistance from M & S to enable open communications pertaining to the required alters to be made to placement orders. M & S has put in place two forms of communications to assist customers who require to voice out changes
In the business world, strategy is probably the most often used and the most often confused term. The article ‘Why Business Models Matter’ clarifies and elaborates on crucial element of any organization. The Author, who also wrote, ‘What Management is’ asserts that the business model and strategy is the basis of any organization whether it be profit or non-profit. Magretta shows the outlines of business model and strategy. To make a big success in business, the first step is making a business model, when making a new business model, managers must think about all possible outcomes. She goes on further in the article to give examples successful organizations and their use of strategies to compete within the industry.