Business Needs A Strategic Marketing Plan

Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms

One of the biggest weaknesses that will arise from the proposed service is having to contend with transportation and insurance costs. The driver would need to be paid in addition to the fact that fuel will be needed on a weekly basis and is very expensive. Taking on this venture will provide several opportunities for the fast food chain.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

The partners of “Beyond the Bean” pondered the idea of offering a limited selection of alcoholic beverages, primarily beer and wine. But this would mean that the business’s liabilities could increase, resulting in higher annual insurance premiums. The partners decided that in a café as Beyond the Bean it would be a better choice to avoid alcoholic beverages.

1. To double our profit each year for the next 10 years and then minimize

However, the higher number of properties managed by the corporate branded hotels could have provided a larger base and more similar-styled options for multi-property stays by guests compared to the lower base of those in the individually branded categories like Rosewood. The distinct personalities of each Rosewood property may ironically limit multi-property stays due to each property’s own merits. Thus, Rosewood’s data of 5% guests who had stayed in more than one of its properties may not necessarily be an inferior indicator in relation to that of Four Seasons’ 9% rate.

A marketing strategy is vital for any business, and the focus of any marketing strategy is to make sure that both your products and services are meeting not only the needs of your customers, but the long-term relationships with them as well. In order to be truly successful, a marketing plan must be flexible to allow for changes in your customers perceptions as well as demands, merely creating a marketing plan is not enough. Furthermore, your marketing plan should be monitored periodically for its effectiveness and any adjustments should be made accordingly.

Introduction stage: “Just Passin’ Thru” is a new concept, this is something new that is introduced to the market, therefore, it will take some time for the customers to take used to this new concept. Our goal will be to achieve a breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take “Just passin’ Thru” some time to build up the customer base and break

First, the most popular lodging accommodation is hotel. Hotel can be defined as “a structure that provides sleeping accommodation to travelers and that usually features dining facilities and daily housekeeping service” (Akram, 2009). There are various kinds of hotel that can be distinguished by its style, function, or location. For example, the trends that are getting popular nowadays are boutique hotels. “Boutique hotels are typically furnished in a themed, stylish and/or aspirational manner” (jonckie, 2011). While there are also business hotels which “are targeted at the needs of business travelers and tend to be located in city centres and at airports. Guestrooms are equipped with spacious desks, and Internet connection” (Akram, 2009). People choose hotels rather than other budget accommodation because they are looking for nice facilities and services.

When searching for accommodations for an upcoming trip, customers are not just looking for four walls and a bed. Instead, their looking for a great experience. Large hotel company 's such as Marriott, Hilton, and Intercontinental have made their mark in the lodging industry by providing guests with a wide range of different brands, ranging from luxury to economy. They aimed for consistency. A Hilton Garden Inn in San Diego should feel the same as a Garden Inn in Wisconsin. This provides guests with familiarity, and assures guests that no matter where they are, or what brand they choose, each location will provide the same level of service and satisfaction. Independently owned boutique hotels offer something different, uniqueness. Not having the backing of a large brand like a Hilton comes with its challenges, but it also comes with the freedom to do whatever it takes to provide a one of a kind experience.

The key to a successful business is creating a specific detailed strategic marketing plan outlining product pricing. It is important for the marketing plan to include product pricing strategies in anticipation for the fluctuation of competing products and consumer demands. In the article Prices Marketing Strategies by Adrian Gherasim (2012), the article details the various methods to price product from creation, when competition enters the market, to when price adjustments should be made. Marketing strategies should take into consideration supply and demand when determining prices since pricing will consistently need to be adjusted depending on the market. Marketing strategies should continue to follow marketing trends to increase and decrease product prices in order to maximize profit.

There is a definition of hotel chains given by Peng and Litteljohn (Gautman, 2012) which states: “Hotel chains may be defined as, multi-unit service organizations in which units operate under a system of decision-making permitting coherent policies and a common strategy through one or more decision-making centers, and where hotel units and corporate functions are linked to add value to each other by ownership or contractual relationships”.

Both the design and style of city boutique hotels are far different from the traditional resort boutique hotels. Modernism, and the interpretation of the 21st Century — at times matched with historical material and art — are known to be modern, and found in most city boutique hotels. Technology is an huge factor, whether it is technology that enhances the ambience and makes emotional contact between the guests and the hard attributes of the building (such as lighting and music), or technology that is provided for the convenience of hotel guests (such as in-room DVD players, flat-screen television sets, cordless phones, and computers with high-speed Internet access and the latest monitor genres).Entertainment in boutique hotels is an important part in creating a lively, chic and trendy mind-set. However, in the boutique hotel concept, entertainment is not limited to events such as live music and performances; the idea of a boutique hotel is entertainment in its own nature: a hip restaurant, lounge, and bar; an exceptional theme; and visually spectacular decorations.

Hotels are a service industry. Hotel products have the following characteristics: inseparability, intangibility, perishability, and variability. As society has changed, with people having more disposable income and

They are often do not meet the requirements needed for hotels with 5, 4 and even 3 stars because of their size but they don’t inferior in quality of service by any means. The basic idea of boutique hotel is a unique, one of a kind, high-class accommodation for people with medium to high income that provides exclusive services tailored for the target group of guests.