Business Notes

Affluenza is a painful, contagious, socially transmitted condition of overload, debt, anxiety and waste resulting from the dogged pursuit of more. It is a powerful virus that has infected the American society, threatening our wallets, our friendships, our families, our communities, and our environment. Since the United States has become the economic model for most of the world this virus is now flowing freely on every continent. The costs and consequences of this disease are massive even though they are often concealed. Left untreated however, it can cause permanent discontent. Affluenza is based on our culture and how it encourages its citizens to measure their worth by financial success and material possessions. The media such as the

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

A new has entered the American vocabulary: affluenza. Affluenza is defined as the unsustainable addiction to economic growth. Many scholars, writers, and comedians have made America's affluenza mentality as a warning to the American people, as well as the bud of jokes. Based on human nature, and strive for a more advanced life; Americans are truly people who need more growth. Affluenza is a characteristic that humans have been exemplifying for centuries.

The book, Affluenza; All-Consuming Epidemic, De Graaf, Wann, and Naylor refer to comsumerism as a disease, affluenza. Affluenza, meaning placing a high value on obtaining material things in order to help us to feel more affluent, is contagious, which, in turn, has caused negative consequences with our health, families, communities and the environment. This book discusses the symptoms, diagnoses, and cure for the disease known as

Affluenza is a term described by C.Hamilton as a “the bloated, sluggish and unfulfilled feeling that results from efforts to keep up with the Joneses” (Hamilton, 2005). In other words it is the desire to be more wealthy and successful than you actually are. It usually occurs near rich people who always try to achieve financial success in society. Hamilton put emphasis on how greedy people can become even in wealth. Those people are never satisfied with what they actually possess and are in a pursuit of higher achievement. In our society it can be noticed how people compare themselves with peers which make them to never be happy with what they are or have. A ladder can here be used as metaphor to explain this concept. People on the top of the ladder are those with power and money whereas people below them are always in a fight to reach the one at the top. Richard Easterlin describes this phenomenon as a “hedonic treadmill” where mankind always have to run in order to keep with the others and never advance” (Hamilton, 2005). People are over consuming things they actually really they do not really need and this is because

Archetype refers to a generic version of a personality. Archetypes are continually present in folklore and literature for thousands of years, including prehistoric artwork. The identification of archetypes in literature is to primarily find the behaviors and characteristics of the main protagonist, it is important to discover the ambiguity of how the traits change and develop throughout the rising

According to Carl Jung an archetype is a model of peoples behaviors or personalities that function to organize how we experience certain things. Jung’s archetypes fall into many categories and are classified by different personality attributes. For example, one who is stern, powerful, and controlling would be an archetype for a father or person in command. An epic hero is a brave and noble character in an epic poem, admired for great achievements or affected by great events.

What Is Market Segmentation? Market segmentation is a way of dividing the market into groups of consumers/customers which share similar features

According to Horner and Swarbrooke (2005: 39), Segmentation may be defined as the process of dividing a whole market into subgroups or segments for marketing management purposes. Market segmentation is the division of the overall market for a service into various categories with common characteristics. In response to different segments, organisations facilitate the available resources to achieve greater efficiency, in order to satisfy specific needs of customers.

Brand equity is an important asset for any organization. It is also an assets that offers an organization or a brand a road to success. Brand equity is important because its brand's product is closely associated with its premium price in the market. An organization or a brand with positive brand equity typically have higher quality products and services when compared to similar generic unbranded products. Furthermore, brand equity is important because it helps an organization or a brand to strengthen its competitive edge in the market. It is important to an organization or a brand, the reason are that it help lower the marketing costs and allows a brand to enjoy higher brand awareness and brand loyalty. Therefore, the ultimate goal of a brand

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications

As every customer has unique needs and expectations towards certain products, the ultimate goal of market segmentation is to organize customers into groups which allows targeting of customers with similar needs of and response to the products. The key is to minimize differentiation within each segment

Market segmentation was to dividing a market into distinct groups of buyers with different needs, charactistics or behaviour who might require separate products or marketing mixes, the company will first

Segmentation is a process of dividing the market into small portions where each portion shares the similar kinds of needs, characteristics and buying behavior.