Business Overview : Aic As A Competitive Advantage By Using An Innovative Customer Service Strategy

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Business Overview

AIC is a large agricultural company founded in 1932 with its headquarters in Amsterdam, Holland. It gradually expanded its operations worldwide by acquiring related businesses all over the world. With over seven subsidiaries in different countries around the world specializing in food, wine and wholesale flowers, AIC has a large and growing customer base. The firm has 44 office and warehouse spaces around the world, with more than 8000 employees. It has more than 400 hectares of arable land. With their experience in the agricultural industry, they have been successfully able to expand their operations worldwide and currently deliver to 14 countries.

Strategic Goals

AIC is a B2B firm and each of its subsidiaries has a wide customer base of retail businesses. AIC’s strategic goals are to accelerate growth, innovate its business processes and cultivate a great working culture. The agricultural industry is very competitive and the steps outlined in this report will help AIC attain a position of competitive advantage by using an innovative customer service strategy that leverages the technology to streamline processes, gain efficiency and form strategic alliance. Our strategy will reduce the threat of new entrants, and reduce the bargaining power of suppliers.

IT Architecture

The current IT Architecture of AIC is decentralized, with each of the firm’s subsidiaries maintaining its own IT systems and processes. As a result, there is ‘silo’ effect in the

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