Business

In Ice-Fili’s case, they used multiple suppliers for the same raw materials and had a steady stream of offers from new suppliers. Equipment manufacturers had more bargaining power; however, as more domestic producers begin manufacturing that equipment, their bargaining power erodes. Bargaining Power of Buyers is moderate. Their buyers are resellers as well as consumers. Switching costs for buyers are low, resellers don’t have any particular brand loyalty, and consumers can purchase the same style of ice cream (such as Lakomka) from multiple different companies. That being said, a sizeable portion of the market prefers domestically produced ice cream that does not contain preservatives. Another portion of the market is willing to pay much more than the average price of ice cream for what they view as a premium product and experience. Threat of New Entrants is also moderate to low. While there are new companies joining the market, fixed costs are high, including the need to import equipment for production. Many of the companies that have entered the market are companies who already had cold storage facilities that were underutilized. As this excess capacity phases out, the number of new

1. To provide an introduction to the conceptual framework of strategic management using a non-business situation.

* Human resource management= the management function focused on maximizing the effectiveness of the workforce by recruiting world-class talent, promoting career development and determining workforce strategies to boost organizational effectiveness

Drugs-R-Us, Inc., produces equipment for manufacturing drugs. The costs of manufacturing and marketing this equipment at the company's normal volume of 3,000 units per month are shown in Exhibit 1.

6) Pricing- Setting prices is a critical decision in implementing a retail strategy because prices are a critical component in customers’ perceived value. In setting prices, retailers consider the price sensitivity of customers in their target market, the cost of the merchandise and services offered competitive prices and legal restrictions.

Equity is a branch of law, founded in justice and fair dealing, which seeks to supply a remedy when no adequate remedy at law is available.

As CEO of Dippin’ Dots (DD’s), there are two main strategic objectives we want to push toward. First off, we will be reassessing where our products are presented. Initially, this will mean expanding our leisure market. My vision is for Dippin’ Dots carts to be synonymous with outdoor, family entertainment. Zoos, ballparks, amusement/water parks, and even fairgrounds will get a puzzled look for not having us available. We will accomplish this by offering our freezers and carts at a reduced price in exchange for contracts with a longer term, ensuring we still receive the same revenue. They will also love having our DD’s in a cup as opposed to kids dropping cones all over. I also will push to create a large scale retail store, which brings in

Dot Foods has doubled revenue at least every six years since the company started in 1960 (Beckman, 2016).

As the CEO of Dippin’ Dots, I would like to focus on our current business tactic. Our competitive advantage is the capability to microencapsulate ice cream. As CEO, It is necessary that we centralize our competitive strategy solely on our innovation and experience thorough our technology. Microencapsulating is essential to our long-term success because no one in the market fully understands it more than we do. Yes, people have mimicked our brand but we know what goes into our brands original strategy more than our competitors. To enhance this experience further we will have Dippin’ Dots accessible to the cellular app store. We will bring Dippin’ Dots ice cream to the people. This will be more of a serviced based approach. Customers

To prioritize the strategic options, Ice Fili should first consider two dimensions of growth options. If neither domestic nor the global markets have attractive revenue potentials and high feasibility of materializing those potentials, Ice Fili cannot but focus on defending and increasing its market share within the current market landscape. However, even with 10% share, Ice Fili’s annual net income will not exceed $5M. On the other hand, if Ice Fili successfully reduces seasonality and increases per capita consumption to 6.5kg, about half of the U.S. consumption, the market size almost doubles. Furthermore, with the first-mover’s advantages, Ice Fili will be able to take most of the supermarket shares. Of course, increasing the ice cream demand will require marketing investments. Assuming that the annual marketing cost increases up to 6% of revenue and one time investment of $5M to launch new products incurs while its market

33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11.

Dippin’ Dots is a company that mainly sells ice cream, but the business has recently implemented coffee dots made from rich quality Arabian beans which could be eaten as frozen ice cream dots, it can blend with Frappe beads to make Dippin’ Dot Frappes, or heated up and drank as a hot beverage. It started out by founder Curt Jones in Grand Chain, IL in 1988. By 1990 he launched his first production facility headquarters in Paducah Kentucky. Curt Jones was working as a microbiologist which had helped him come up with the idea to use liquid nitrogen for the sole purpose of freezing things very rapidly. He used his skills from his job and applied them to making Dippin’ Dots ice cream. With this information Curt Jones implemented not only one store, but since opening he has launched several franchise locations worldwide today, along with Dippin’ Dot set ups in many amusement theme parks, festivals, and fairs. Chad Wilson, the present controller and franchising director helped Dippin’ Dots hit its next spurt of growth by putting in the franchise agreement in January of 2000.

Ben & Jerry’s Homemade, Inc. has been in business since 1978. Approximately 40% of the world 's frozen dairy desserts, 5.6 billion liters per year, are manufactured at more than 450 U.S. ice cream plants. This makes the United States the largest producer of ice cream and related products in the world. With the world 's largest milk supply, an abundance of land, and investments in research & development, U.S. frozen dairy dessert production has remained

Goals- Dippin’ Dots want to be able to expand where they can sell their product. Since retail locations can only offer the product at 10 to 20° below zero, special storage and serving freezers are required, as well as specially designed cryogenic transport containers in order to move the product. This as well as other factors have limited the distribution of Dippin’ Dots to only serve the away from home segment of the ice cream market, which accounts for $13.9 billion. If they can expand where they sell their product, they can increase sales and gain a large portion of the market.

The ‘Ultimate Ice Cream’ franchise carries strength over competition in an ice -cream obsessed society