BUSINESS PLAN
COFFEE CIRCUS
3005 37th Avenue Santa Fe, AZ 68002
Coffee Circus ' owners are taking advantage of the coffee house rage that has been sweeping the country. Along with taking advantage of this trend, they are also planning for the future. Coffee Circus is also marketing itself as a full service restaurant to maintain stability, in case the coffee trend begins to fizzle.
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EXECUTIVE SUMMARY 2
MISSION STATEMENT 4
PURPOSE OF BUSINESS 4
BUSINESS GOALS 4
DESCRIPTION OF BUSINESS 4-5
OPPORTUNITIES AND STRENGTHS 5
CRITICAL RISKS AND PROBLEMS 6
MARKETING 7
OPERATIONS
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The total needed capital for Coffee Circus is $99,900. Owner 's cash contribution is $10,000 and other investors and family members is $16,000. The amount needed in loans is $30,800 for equipment, $20,000 for remodeling, and $23,000 for operations. This is a total of $73,800.
Overall management will be the responsibility of the owner. The owner brings to the business over 20 years of business experience including over five years in restaurant management and five years in directing a multifaceted non-profit housing program. The general manager will have a minimum of 10 years experience. A major emphasis of Coffee Circus will be to hire economically disadvantaged or at-risk persons and provide them with job training. The majority of these persons will be identified through the City of Santa Fe Job Training Partnership.
MISSION STATEMENT
To provide a friendly, comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price.
PURPOSE OF BUSINESS PLAN
This document is intended to outline the start-up of the business known as Coffee Circus. The business plan has a two-fold mission. One is to obtain financing. The other is to help define the who, what, where, when and how for the business so that the business will have a clear cut plan and operations map.
BUSINESS GOALS
The goals of the business are to provide a substantial income and to create a
The purpose of this business plan is to raise enough money to open and run a
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