Business Plan (Dog Food)

10429 Words Feb 10th, 2015 42 Pages
IBS XX 820

INTERNATIONAL BUSINESS PLAN

The product: Dehydrated Dog Food
The company: Amore Pet Food
The target country: Japan

Professor: Colin Raghunanan

Students: Awa Oyetayo Galina Kokhan Ankit Chaubey
Student numbers: 056-610-124 049-092-133
052-692-134
Due Date: 11th, April

TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the Company………………………………………..6 3.2 Vision. Mission……………………………………………………………………6 3.3 Competitive Advantage…………………………………………………………..6 3.4 Objectives…………………………………………………………………………7 3.5 Copyrights and
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The company has been in existence since 1998 but was closed for some time, before being bought over by Barbara Fellnermayr and re-launched on the 9th of June, 2005. They maintain a staff strength of seven employees which is posed to increase this year with the intent of expansion and increased productivity. Amore’s total revenues for the year ended December 2012 was five million dollars ($5,000, 000). The company is renowned for the Amore Pet Food Diet which is based on the premise that dogs and cats are predators – designed to hunt, kill, eat raw meat and chew on raw bones. The diet has been developed for busy people who love their animals and want to give them a species-appropriate diet, but have little time for the preparation and planning of meals for pets. Vegetables are added to muscle meat, raw ground bones, heart and liver to provide the vitamins and minerals required by a healthy pet.
As the world’s third largest economy, Japan ranks fourth among both the world’s Importers and Exporters with Exports valued at $773.9 billion and Imports valued at $830.6 billion. The country has a very strong democratic setup, stable macroeconomic policies and high GDP. According to the UN Development Programme’s Human Development Report for 2011, the country was ranked 12th out of 187 countries on the Human Development Index with a score of 0.901. This high ranking indicates the above

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