Business Plan- Egl Tours Company Ltd

3659 Words Jan 20th, 2013 15 Pages
Table of Content

Business Objectives---------------------------------------------------- P.2
Executive Summary---------------------------------------------------- P.3
Methodology------------------------------------------------------------ P.4
Background of EGL Tour Company Ltd---------------------------- P.5
Mission & Objectives-------------------------------------------------- P.6
In-depth SWOT Analysis---------------------------------------------- P.7~9
Market Segment--------------------------------------------------------- P.10
Service Concept--------------------------------------------------------- P.11~12
Operating Strategies---------------------------------------------------- P.13
Service Delivery
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Background of EGL Tour Company Ltd.
Background of EGL
EGL established in 1986 in Hong Kong by the number of those who are familiar with Japanese culture and tourism. The business in the early stage is mainly focus on serving the Hong Kong tour that travel in Japan. Those founders adhere to “honestly”, “Customer-oriented “and “improving the service continuously” as their aim in developing their business. They provide a unique staff training activities, leading to the heart of all employees providing quality personal service to customers. And they emphasis their product are value for money.
Since1995, EGL launched as a brand, they held a more heavyweight of Japanese tours, those are very popular and most can attract customers, thus EGL become a popular and famous travel agency brand in travel industry.
Since 1996, EGL gradually open up different travel route from the development of a single line in Japan to Southeast Asia, Australia, Europe, Egypt, South Africa, China and the cruise vacation. At the same time, EGL launched in different countries of the independent tour, group tour, booking air tickets and hotel services, is committed to providing diverse and quality tourism products to Hong Kong and Macau citizens.
In order to meet different needs of customers, EGL provide different travel services such as Hong Kong in-bound and out-bound tours, cruise and group tour. Visa Application, booking air

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