Business Plan

2842 Words Apr 23rd, 2013 12 Pages
Contents
Introduction 2 Operational Strategy 2 Environmental Audit in Existing Markets 3 PESTEL - Italy 3 PESTEL China 4 PESTEL - UK 5 Porter 5 Forces – Italy 6 Porter 5 Forces – China 7 Porter 5 Forces - UK 7 Product Life Cycle 8 SWOT Analysis 8
Internationalization - Pakistan 9 PESTEL – Pakistan 9 Porter’s 5 Forces – Pakistani Market 10 PORTER’S DIAMOND AND TOYS “R” US IN PAKISTAN 10 Entry Strategies for Pakistan 12
Conclusion 12
References 13

Introduction
Boffi is a renowned high end luxury furniture manufacturing company with a diverse product range. Having its origin in Italy, it was founded in 1934 by Piero Boffi. Boffi has been operating for the past 70 years with its presence in countries such as
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In terms of energy reserves, Italy has the ability to make cost effective substitutes in order to fulfill its energy needs.
Legal
In terms of the tax rates, Italy faces a huge issues regarding taxes, since it is known that Italians end up paying a lot in taxes in comparison to their earnings.
PESTEL China
Political Environment
When considering the Chinese economy and owing to the fact that it is a communist society, there are significantly lower barriers to entry and factors of production are cheap.
Economic Environment
The Chinese economy is booming with a lot of growth prospects. The industries are emerging and growing, and most of the countries are seeking cheap Chinese factors of productions in order to achieve economies of scale for their own business. The Chinese currency is also gaining in worth and inflation rate is stable.
Socio Cultural Environment
Since the Chinese economy is growing, the living standard of the population is improving and affordability of high end goods is also increasing. Discretionary income is also increasing due to the improvement in the economic conditions.
Technological Environment
China has developed in terms of technological growth and innovation. Chinese gadgets and products are popular all around the world. Depending on the type of quality you need, there are kinds of gadgets available. Chinese technological companies such as

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