Business Plan

In addition to two-strand twists and loc repairs, the staff can hide your age or add expression with color. A stylist can dye your tips, entire head or beard, and will explain how to care for your hair to prevent breakage. You can also have your eyebrows arched as a finishing

In order to validate Snazzel’s services as excellent the customer experience will be measured using the “five service quality dimensions” (Grewal, 2014, p. 404). Two dimension of quality service are reliability and assurance (Grewal, 2014, p. 404). Reliability is measured by a business competence and ability in the skills which they preform (Grewal, 2014, p. 404). And assurance is the customers trust in the businesses’ ability to meet their needs (Grewal, 2014, p. 404). Snazzel has one hairstylist who is also the owner her name is Nazare Mondragon. Before I met Nazare I bounced from salon to salon because I was never satisfied with the services which were provided to me. When I met Nazare she was working for an Aveda salon and she was able to make my hair do things I did not think it was capable of. I have always had long hair and trusted Nazare so much that I allowed her to cut six inches of my hair off and I loved it. The delivery of all of her skills from highlights to haircutting and

Hair, which accounts for more than 50 percent of sales, would be a great sector to focus on.

Armani Blair Hair Collection (ABHC) is a company that was started after the founder Armani saw the need for convenient hair styles on the Howard University campus. Armani has always had a passion for beauty specifically hair, however during her matriculation at Howard she saw the need for wigs. ABHC specializes in 100% virgin single donor hair extensions, lace closures, frontals, and luxury wig design. Armani believes in making women feel beautiful through the specialized nature of her products. She also emphasizes hair as an expression of self art. According to Ebony.com “with the emergence of the “natural hair movement” (which has contributed to a 26% decline in relaxer sales)” as a result women begin to use weave extensions as a way to protect their natural hair. Figure 1 shows the increase in the demand of wigs and extensions over the last few years. Also celebrities help to market the glamour of wearing extensions and wigs.

Michael DeSalvo is pacing from customer to phone to customer again when I walk through the front door of his beloved hair salon, Hairanoia, located in Syracuse, NY. He’s used to the hustle and bustle in his own little corner of the city; blowdryers and animated conversations all blend together in a loud, yet comfortable harmony. This could be any salon, but I know that it isn’t.

The job of a hairstylist is to create, develop, and enhance client’s personal appearance. However, it is not all about beauty, you have to be able to interact good with the costumers. Being a hairdresser, your job is to shampoo, cut, colour, and style a client’s hair. While you do all this, it is your duty to advertise some products and recommend what

Color Me Crazy offers a variety of professional hair products infrequently. Considering they do not keep the same things in stock they make trips to RDA and Armstrong Mcall for other desired products. They mainly

In this essay, I will be discussing how the beauty industry has evolved between the period of 1997 till present, the transitions and effects it has caused as well as the possibilities for the future of what it could become.

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

The beauty salon has become an almost iconic figure in Western culture and Southeast Asian culture as well as in modern generation. The beauty salon is where a woman goes to have their hair and nails done, but is also a

But no more exerting time and energy unnecessarily, now you can take good care of your hair with the professional hair care range. Get salon-like effects at home. Cashonbuy.com brings to you products from globally famous hair care brands – TRESemme, L' Oreal Paris Professionnel, Biotique, Wella Professionals, Matrix, Schwarzkopf Professional, Dove, Lotus Herbals, Himalaya and many more among others. The easiest and most convenient solution present today. Get the product delivered to your threshold.

A’aroma Beauty Centre is currently doing both offline and online business in order to reach out to more customer with different channels.

The most popular cosmetic trend around are hair extensions. Although they are a popular and beautiful trend in the cosmetology world and everyone wears them, most people do not realize

CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision & Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data& Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING MIX Pricing Price Range Pricing Strategy Novita Setiawan Novita Setiawan 46 49 Novita Setiawan 43 Kartika Sie Kartika Sie Kartika Sie Valencia Arifin Kartika Sie Novita Setiawan Kartika Sie Novita Setiawan 21 22 24 30 32 33 34 38 Novita Setiawan

CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision & Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data& Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING MIX Pricing Price Range Pricing Strategy Novita Setiawan Novita Setiawan 46 49 Novita Setiawan 43 Kartika Sie Kartika Sie Kartika Sie Valencia Arifin Kartika Sie Novita Setiawan Kartika Sie Novita Setiawan 21 22 24 30 32 33 34 38 Novita Setiawan