Business Plan

2833 Words12 Pages
Contents Introduction 2 Operational Strategy 2 Environmental Audit in Existing Markets 3 PESTEL - Italy 3 PESTEL China 4 PESTEL - UK 5 Porter 5 Forces – Italy 6 Porter 5 Forces – China 7 Porter 5 Forces - UK 7 Product Life Cycle 8 SWOT Analysis 8 Internationalization - Pakistan 9 PESTEL – Pakistan 9 Porter’s 5 Forces – Pakistani Market 10 PORTER’S DIAMOND AND TOYS “R” US IN PAKISTAN 10 Entry Strategies for Pakistan 12 Conclusion 12 References 13 Introduction Boffi is a renowned high end luxury furniture manufacturing company with a diverse product range. Having its origin in Italy, it was founded in 1934 by Piero Boffi. Boffi has been operating for the past 70 years with its presence in countries such as Australia, Austria,…show more content…
Legal Environment Similar to the Italian economy, the UK economy also imposes high taxes on manufacturers which is a major drawback for all companies operating in this country. Porter 5 Forces – Italy Bargaining Power of Buyers – Due to presence many SMEs the bargaining power of buyers is high due to availability of choice. Bargaining Power of Suppliers – Due to the fact that external suppliers and agents are costly to do business with, Boffi is in control of its entire value chain; rendering the bargaining power of suppliers to be low. Threat of Entry – There is existence of competition in the market – small and medium enterprises also have capabilities and huge advantages of entering the market, making the threat of new entrants into this market high. Substitute Products – There is existence of competition such as IKEA who offer substitute products, making the existence of substitute products high in the market. Competitor Rivalry – There exists many competitors in the market such as Bulthaup, Varenna and local Craftsmen making competitor rivalry high. Porter 5 Forces – China Bargaining Power of Buyers – Due to the need of buyers to improve their life style and standard of living, the bargaining power of buyers is high. Bargaining Power of Suppliers – The number of suppliers in the market are less, hence making the bargaining power

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