Business Plan

3971 WordsDec 11, 201216 Pages
Business Plan Presented by: Team Jack Welch (Team 9) Brinda Balachander Debnarayan Banerjee Gagan Singh Ira Singla Priyanshu Mishra Ranjini Ballal Sulabh Sharma Contents 1. Executive summary ................................................................................ 3 2. Evaluation of Business opportunity ................................................. 3 3. Industry profile ........................................................................................ 5 4. Company profile ...................................................................................... 6 5. Marketing strategy................................................................................ 10 6. Financial…show more content…
Hence, we can be assured of a stable and consistent demand in the years to come. Our partnership firm is a going concern since we have estimated breakeven achievement within 7.3 months which indicates very high profitability for the business in the long term. Opportunity for financing (Amenable to finance): We will put in 25% of our capital and the remaining 75% will be obtained in the form of loans from banks and other institutions like venture capitalists. The high profitability and growth rate have resulted in ready provision for finance from various institutions due to quick and high returns on their investment as a result of which the partners will not be required to bear the entire risk. Even the early breakeven due to the estimated high sales has acted as an added advantage for obtaining funds. 4 3. Industry profile Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. People are getting busier day-by-day hence small time to prepare food for themselves and their families. The Restaurant Industry today: The food service business is the third largest industry in the country. It accounts for over Rs.12000 billion annually in sales. The independent restaurant accounts for 15% of that total. The average Indian spends 15% of his/her income on meals away from home. This number has been increasing for the past seven years. In the past

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