Business Plan For A Business

Liverpool John Moores University Event Enterprise and Entrepreneurship (6076TEF) Business Plan Ashley McDonald/ 614170 BUSINESS NAME Tea-Off NAMES OF OWNERS/DIRECTORS Ashley McDonald DATE 30/03/15 Business plan contents 1.1 Executive summary 1.2 Mission statement 1.3 Aims and objectives 1.4 SWOT analysis 1.5 Keys to success Company Information 2.1 Company Summary 2.2 Company Ownership 2.3 Company Location and Facilities Market Research 3.1 Market Segmentation 3.2 Target Market Segmentation 3.3 Market Trends 3.4 Market Growth 3.5 Market Needs 3.6 Primary Market Research 3.7 PEST Analysis Competitor Profiling 4.1 Industry Analysis 4.2 Distribution Patterns 4.3 Competition and Buying Patterns 4.4 Main Competitors Market Plan 5.1 Strategy and Implementation Summary 5.2 Strategy Pyramid 5.3 Value Proposition 5.4 Competitive Edge 5.5 Marketing Strategy 5.6 Distribution Strategy 5.7 Monthly Marketing Plan Marketing Programs 6.1 Products 6.2 Products Description 6.3 Competitive Comparison 6.4 Sourcing 6.5 Future Products Promotion 7.1 Distinctive Logo 7.2

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

-Need of a new offer adapted to consumer’s taste (vegetarian, low-calorie) and to their expectations ( happy-hours, children’s menus, innovative or trendy dishes,…)

After comprehensive research in to the scrapbooking market, I have discovered a gap which can be undoubtedly accommodated for by Happy Scrappy. We specialise in a variety of uniquely hand crafted scrapbooks which are personalised by the customer using their own photos, and themes or colours. The business will have a range of suggested template designs however, the customer will have the ability to change or create a whole new design using the interactive website.

First is a whole new menu to all restaurants in all cities. To introduce all new products to the menu simultaneously. And relaunch versions of customer favorites.

As I navigated my way through the business plan provided to me by ChopSaver, I saw that they had a clear and concise marketing plan. Currently ChopSaver is sold online and in over 9,000 U.S. retailers, including over 7,000 CVS Pharmacy locations nationwide. When asked how they market their product, ChopSaver replied, “As a brand with a unique and authentic story behind it, we utilize both social media and public relations to tell the story. The musical part of the brand lends itself well to YouTube and other use of video including Facebook, Facebook ads and Twitter. Additional marketing will include traditional methods including email, direct mail, and product sampling both through the mail and at live events. Many of these tactics are done through our key influencers including school band directors and physicians including dermatologists and oncologists”. In order for ChopSaver to successfully compete in the market, they will “influence the influencers.” ChopSaver goes after band directors because they have hundreds of students in their classes. They will also continue to target physicians because they have thousands of patients under their care. ChopSaver believes that marketing to thousands of trusted teachers, doctors, and nurses, they can reach millions of end users. ChopSaver has acknowledge that this is a crowded market, but their placement in CVS allows for access to both the “niche” market as well as a wider consumer base. I believe that ChopSaver

The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.

Meal@YourHome fresh cooked foods ' unique products and focus on the customers experience will give it a significant market edge and differentiate the company from its competitors.

As a business professional that has just earned their degree, one would want to know if they are equipped with the skills necessary to enter the workforce. After four to five years of taking business and accounting courses, students hope to be equipped with sufficient hard and soft skills. Different institutions offer different courses. As an undergraduate, there are courses available to help prepare the individual. Business Cornerstone will help them search and land a job. Then, there is a course like Business Communications, which will assist a business professional in communicating effectively and efficiently. As an accounting business professional, there are courses like Intermediate Accounting, Cost Accounting, Tax courses, and. Accounting Information Systems that potentially help with hard skills. Being taught and having the actual experience of those skills are two very different things.

Chocoberry is an established company that is involved in creating healthy chocolate candies for the health-conscious consumer in ages 25 - 45 in the United States. A business plan to how Chocoberry would be able to distribute the product to the customers has been drafted along with a variety of alternatives to distributing the product to the customer. Another important factor that has been covered is the delivery processes. It should be noted that chocolate candy is being developed by technical departments. The key players involved in the paramount decisions regarding the direction of Chocoberry are Candy Marshall, VP of Marketing; Terry Hersch, VP of New Product Development; and finally, Bill Ferrel, Director of Distribution. One important factor in regards to Chocoberry is that this company has never offered retail chocolate products to consumers. It has been stated that there are logistical considerations – such as the relationships with retail outlets and the variant expedience of the distribution. As an independent consultant, my objective is to create and evaluate this company’s alternatives, provide a report, and even craft at least three possible distribution options for Chocoberry’s new venture.

Barrow, C. (1986) Routes to success: case studies of 40 UK small business ventures, London: Kogan Page Ltd.

As there are many competitors, continuous menu innovation together with elevating the experiential aspect of dining would help the business to stand out from other rivals.

Write menu redesigning proposal 6. Get restaurant owners approval 7. Initiate stake holder support 8. Get stake holders approval and contribution 9. Redesign new menu 10.

Boffi is a renowned high end luxury furniture manufacturing company with a diverse product range. Having its origin in Italy, it was founded in 1934 by Piero Boffi. Boffi has been operating for the past 70 years with its presence in countries such as Australia, Austria,

The primary keys to success for the Tsing Yi Bridge Motel will be based on the following factors: