Business Plan For A Company

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Liverpool John Moores University Event Enterprise and Entrepreneurship (6076TEF) Business Plan Ashley McDonald/ 614170 BUSINESS NAME Tea-Off NAMES OF OWNERS/DIRECTORS Ashley McDonald DATE 30/03/15 Business plan contents 1.1 Executive summary 1.2 Mission statement 1.3 Aims and objectives 1.4 SWOT analysis 1.5 Keys to success Company Information 2.1 Company Summary 2.2 Company Ownership 2.3 Company Location and Facilities Market Research 3.1 Market Segmentation 3.2 Target Market Segmentation 3.3 Market Trends 3.4 Market Growth 3.5 Market Needs 3.6 Primary Market Research 3.7 PEST Analysis Competitor Profiling 4.1 Industry Analysis 4.2 Distribution Patterns 4.3 Competition and Buying Patterns 4.4 Main Competitors Market Plan 5.1 Strategy and Implementation Summary 5.2 Strategy Pyramid 5.3 Value Proposition 5.4 Competitive Edge 5.5 Marketing Strategy 5.6 Distribution Strategy 5.7 Monthly Marketing Plan Marketing Programs 6.1 Products 6.2 Products Description 6.3 Competitive Comparison 6.4 Sourcing 6.5 Future Products Promotion 7.1 Distinctive Logo 7.2

The key to a successful project is in the planning. Creating a project plan is the first thing we should do when undertaking any kind of project. A project plan can allow a Project Manager to complete a project within a specified timeline and a specified budget.Reaching these important goals, will make the project customer happy and help the organization to build a good relationship with the customer for future projects. Project planning is fundamental in order to avoid failure and disappointment. In project management, effective planning is absolutely required if the individual or group wishes to deliver a finished project on time and on budget. From a Project Management article (http://www.brighthub.com/office/project-management/articles/40904.aspx) I read that during the project planning phase, plans are developed in the form of project baselines for schedule, cost, scope, quality and risks, all of which are components of the overall project plan. This gives the Project Manager basis for monitoring project progress and upon which to base decisions necessary for managing changes needed to help get the project back on track.

Each organization has or should have a distinct business strategy to ensure they reach their desired goals and objectives. Uniquely, the business strategy, or competitive strategy, should include their target consumers, the product or service desired by their consumers, and their roadmap to remain competitive in the market (Parnell, 2014). However, strategies may be difficult to determine when the organization is engrossed in one industry, but decides to dip their toe in another industry (Bethel, 2016).

Cadotte, Ernest R. & Bruce, Harry J. (2003). The Management of Strategy in the Marketplace.

Project Integration Management | Expert Judgment|-PM Plan is Formal, single document, approved (becomes officially the project plan. It defines how project is executed and controlled. Scope, schedule, and Cost, Change, and Configuration Management plans are created in this process and are part of the PM plan- Scope Management plan is developed here as well.|

During project planning, project teams complete the bulk of their planning work preparing the functional specification and solution design and preparing work plans, cost estimates, and schedules for the various deliverables which they roll up into a master project plan and master schedule. Project planning follows envisioning and is kicked off after the project team meets the requirements of the Vision/Scope Approved Management Review. Prior to

Project management plan is the records of all the processes and procedures that are in effect to provide information to project team, manage the scope, costs, time and quality of the project.

In order for a company to find a successful strategy companies need to know how predicable their situation is. The articles states two critical pieces are predictability and malleability. Using those two pieces along with the four styles explained: classical, adaptive, shaping, and visionary.

In this paper the word ‘project” is defined, discussed and elaborated on. The phases of a project lifecycle and its purpose are to be discussed, and how it is important for organizations to use project management to accomplish tasks will in conclusion be discussed thoroughly. The indisputable word ‘Project” may be defined in numerous unusual ways, some can all have the same meaning and others can mislead a reader. The definition that accurately explains what a project is, comes from the Houghton Mifflin Company (2009) website stating; “something that is contemplated, devised, or planned; plan; scheme.” A definition that can mislead a reader is this definition from the same website just two paragraphs

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

A good project management plan takes some preparation it includes the basic concepts of proper planning, organization and great project manager management skills. It includes a variety of resources that come together to achieve a certain goal. As project manager it is imperative that he or she deliver the necessary results within the time limitation as well as within the allotted budget. Effective project managers allocate certain aspects of the project to their team in order to ensure the project’s success.

(Project definition: Planned set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations)

By doing project planning you can define each major task that will have to be executed in the trophy project, one need to establish the time and resources that would be required for the project and provide a framework for the management of the project to review and control for the trophy project. The project planning activities and goals also include: The specific work to be performed and goals that define and bind the trophy project.

Planning: define the scope of the project, potential risks, activities that will occur, deliverables at completion, and parameters for timeline, cost, resources needed, and quality required; assign responsibility for project tasks and activities; gain final approval for project