Business Plan For An Casual Dining Mexican Restaurant

1804 Words8 Pages
The critical analysis essay is based on the business plan of an upcoming casual dining Mexican restaurant in an upmarket locality of Benowa Gardens, Gold Coast, Queensland. The restaurant is called Burrito Bar, which specialises in modern Mexican food along with alcoholic drinks and operates on a franchising model. The business plan was made by one Mr.Paddu for the purpose of procuring a bank loan/private funding to kick-start the project.
The business plan follows the general format used in the restaurant/hospitality industry and is comprehensive covering all the critical information required to understand the project which includes aim & objective of the project, the business structure, the company structure, organisation structure, customer data, operating procedures, SWOT analysis and the many specific functions that will take place once the restaurant is operational. There has been a fair amount of research that has been made to come up with this business plan, which includes the basic market research regarding the idea, its feasibility, growth and the setting up of a brand image in Gold Coast as this is first store of the franchise. Also the business plan gives an in-depth view of the restaurant, which includes the kind of food served, the ingredients used in its preparation, the suppliers involved in the process and the maintenance of quality, standard of the product and most importantly the aspect of food safety. The business plan also discusses about the pricing

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