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Porsche Essay

Decent Essays

This essay will prepare a strategic plan to grow Porsche over the next three years. The company’s history, products, and financial performance will be highlighted. A future-oriented SWOT analysis will be provided to describe the strengths, weaknesses, opportunities, and threats of Porsche. Based upon the information gathered for the analysis, a strategic plan using calculations for improving the business will be determined. The essay will conclude by discussing the measurements of success and additional recommendations.
History or Porsche

Porsche is a sports car company that has been successful for over 70 years. The story of Porsche and its success is deeply rooted in its unique business model that dispels the myth of small companies having to rely on bigger corporations for survival. The founder of the company, Dr. Ferdinand Porsche, started his own engineering and design firm under the name Dr. Ing. h. c. F. Porsche (fundinguniverse.com, 2016). During the first years of his engineering firm, Porsche designed his first racing car. This design was successfully developed by Auto-Union for their racing team. The Porsche Company also engineered Grand Prix cars, sports cars, and prototypes. While the company’s Formula 1 racing car was not successful, the company proved to be a dominant force in the industry. The company designed a variety of items, including the Volkswagen Beetle, light tractors, and aviation engines. The company also designed plans for wind-driven power

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