Montebello Inn.
Business Plan
Presented to:
Dr. Paul Wilson
May 2015
Carlos Portillo.
Table of Contents
1. Executive Summary
2. General Business Description
2.1 Description of the product/service
2.2 Industry background
2.3 SIC and NAICS Codes
2.4 Company location and facilities
2.5 Litmus test
2.6 Goals and objectives
3. Marketing Analysis and Strategy
3.1. Target market and market segmentation
3.2. Competition
3.3. Pricing strategy
3.4. Promotion strategy
3.5. Marketing tools
4. Operations and Support
4.1. Quality Targets
4.2. Technology and equipment requirements
4.3. Service support
5. Management Team
5.1. Experience and expertise
5.2. Organizational structure
5.3. Culture
5.4. Intellectual property rights
6. Financial Plans and Projections
6.1. Company Ownership
6.2. Income Statements and Balance Sheets
6.3. Breakeven Analysis
6.4. Funding Needs and Sources
7. Risks and Opportunities
7.1. Possible Problems and Risks
7.2. Exit/Harvest Strategy
8. Appendix
8.1. Detailed Financial Forecasts
1. Executive Summary
Hotel y Cabañas Montebello Inn is a hotel and restaurant located in Mexico´s second most important touristic point, Creel, Chihuahua, which is located right next to The Copper Canyon, whose magnitude is four times that of the Grand Canyon in Arizona.
The hotel can host up to 150 guests and its restaurant can host up to 130 guests. It offers lodging, food service, and tours to the several attractions that these mountains have.
Liverpool John Moores University Event Enterprise and Entrepreneurship (6076TEF) Business Plan Ashley McDonald/ 614170 BUSINESS NAME Tea-Off NAMES OF OWNERS/DIRECTORS Ashley McDonald DATE 30/03/15 Business plan contents 1.1 Executive summary 1.2 Mission statement 1.3 Aims and objectives 1.4 SWOT analysis 1.5 Keys to success Company Information 2.1 Company Summary 2.2 Company Ownership 2.3 Company Location and Facilities Market Research 3.1 Market Segmentation 3.2 Target Market Segmentation 3.3 Market Trends 3.4 Market Growth 3.5 Market Needs 3.6 Primary Market Research 3.7 PEST Analysis Competitor Profiling 4.1 Industry Analysis 4.2 Distribution Patterns 4.3 Competition and Buying Patterns 4.4 Main Competitors Market Plan 5.1 Strategy and Implementation Summary 5.2 Strategy Pyramid 5.3 Value Proposition 5.4 Competitive Edge 5.5 Marketing Strategy 5.6 Distribution Strategy 5.7 Monthly Marketing Plan Marketing Programs 6.1 Products 6.2 Products Description 6.3 Competitive Comparison 6.4 Sourcing 6.5 Future Products Promotion 7.1 Distinctive Logo 7.2
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This was my journey to The Death Valley National Park, it was a fun and exciting three days there. Death Valley is located in southeastern California and west of Las Vegas, Nevada. Probably the worst part of the trip was flying, my mom and I hate flying. But after flying we go to the park and the The Stovepipe Wells Village Hotel. Stovepipe Wells Village Hotel is located in the heart of Death Valley with a great spot for families and adventures. This hotel is very popular and has had a lot of good reviews. I see why it had all those good reviews. It was a very good hotel overall. It is home to the Tollhouse Restaurant and Badwater Saloon. This hotel also has a pool which is nice because as it is very hot we can cool down in the pool. Free
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Abbotts Bar & Grill, in Johns Creek, serves modern American cuisine and good times in its welcoming and relaxing eatery. For starters, the mac n cheese bites made with pepper jack and gouda cheeses and the spicy fried jalapeno shrimp are excellent choices. House entrées include the blackened mahi mahi topped with mango pineapple salsa, the flaky and comforting chicken pot pie and the feta Caprese flatbread with Roma tomatoes and basil. Handhelds range from the beer battered burger with cheese, bacon and mushrooms to the grilled chicken soft shell tacos. Abbotts Bar & Grill also has a healthy “light and fit” menu, as well as its polar opposite, a decadent dessert menu, with enticing items like the caramel salted pretzel brownie a la mode.
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Grand Canyon 123 is a sightseeing tour agency that is located in Las Vegas, Nevada. This company is managed by Keith Kravitz, a consumer travel writer dedicated to getting their customers the best deal possible on Grand Canyon tours. Their tour options include the bus tours, helicopter tours, airplane tours, and 1-day rafting tours. Grand Canyon 123 helps their customers save a wad of money.
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