Business Plan (Jose's Restaurant Essays

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Jose's Filipino

Bar and Grill

Restaurant Complex

Business Plan
MGT 190 Entrepreneurship

Scott Montgomery
712 Edson Drive
Mechanicsburg, PA 17050 Confidentiality Disclosure

This report is a Business Plan for a hypothetical new venture, which will contain humor and controversial ideals. Just keep in mind that I am a Sailor that has been around the world for the last 20 years. If they offend you, I apologize up front, please enjoy my report.

Table of Contents

1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success

2.0 Company Summary
2.1 Bar and Grill Ownership
2.2 Bar and Grill Location and Facilities
2.3 Services
2.4 Start-up Summary

3.0 Market Analysis Summary
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- Create an atmosphere where each person can work as a team member, clear goals and high standards that profit everyone.
- Maintain food and labor cost by using imported girls from the Philippines. If this dose not work out we will use a local work force. Most of all we do not want to break any laws, or give the impression that we are running a house of prostitution. - Remain a neighborhood friendly Sailor complex

1.2 Mission Jose's is a great place to eat and drink the coldest of beer, combining lay back tropic atmosphere with sexy women and fine Filipino food. We want fair profit for the team and a rewarding place to work for the employees.

1.3 Key To Success
- Jose's name and reputation will be well know by every Sailor on the Norfolk water front (100,000 Sailors plus).
- The products we serve are of the highest quality. We combine this quality with great service and atmosphere. We then add menu items that appeal to all ages of Sailors.
- Current management team and hot women has a great deal of experience.
- Location! Some people named outside the main gate to Norfolk Naval Station as the hottest place to have a business on the East Coast. It is like putting together peanut butter and jelly.
- A frequent Happy Hour and band service will promote repeat customers as well as new ones just off the ship after a
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