Jose's Filipino
Bar and Grill
Restaurant Complex
Business Plan
For
MGT 190 Entrepreneurship
By
Scott Montgomery
712 Edson Drive
Mechanicsburg, PA 17050 Confidentiality Disclosure
This report is a Business Plan for a hypothetical new venture, which will contain humor and controversial ideals. Just keep in mind that I am a Sailor that has been around the world for the last 20 years. If they offend you, I apologize up front, please enjoy my report.
Table of Contents
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Bar and Grill Ownership
2.2 Bar and Grill Location and Facilities
2.3 Services
2.4 Start-up Summary
3.0 Market Analysis Summary
…show more content…
- Create an atmosphere where each person can work as a team member, clear goals and high standards that profit everyone.
- Maintain food and labor cost by using imported girls from the Philippines. If this dose not work out we will use a local work force. Most of all we do not want to break any laws, or give the impression that we are running a house of prostitution. - Remain a neighborhood friendly Sailor complex
1.2 Mission Jose's is a great place to eat and drink the coldest of beer, combining lay back tropic atmosphere with sexy women and fine Filipino food. We want fair profit for the team and a rewarding place to work for the employees.
1.3 Key To Success
- Jose's name and reputation will be well know by every Sailor on the Norfolk water front (100,000 Sailors plus).
- The products we serve are of the highest quality. We combine this quality with great service and atmosphere. We then add menu items that appeal to all ages of Sailors.
- Current management team and hot women has a great deal of experience.
- Location! Some people named outside the main gate to Norfolk Naval Station as the hottest place to have a business on the East Coast. It is like putting together peanut butter and jelly.
- A frequent Happy Hour and band service will promote repeat customers as well as new ones just off the ship after a
The restaurant targets middle to lower-middle class families with children, as well as adults and seniors, located in Orlando, Florida. The area within 15 minutes of the store has 10,000 families, mostly from lower to middle class neighborhoods. Average family size is 4 people per household. There is no direct competition; however, there are fast food restaurants like McDonald’s, Taco Bell and Wendy’s in the geographical target market. The lower to middle class population is growing at about 6% per year over the next five years in this area.
Upon arrival in your new position, you discover that all is not rosy at Caribbean Brewers. On only your second day in the office,
Fast food service with excellent customer service with a smile. The idea is to be welcoming to customers of all ages and especially to children.
Profit is the money that a business earns in revenue, minus investments, and the cost of salaries.
We base our restaurant off Lawan's Soul Food Restaurant. Lawan's Soul Food Restaurant is a family owned business with "home style family recipes" made to a new modern twist in Charlotte, North Carolina. Lawan's Soul Food Restaurant has family atmosphere where the food is hot and loyal customers stream in all day long. Lawan's serves lunch and dinner as well as providing catering services to local business and the neighboring residential community. You can enjoy mouthwatering fried or baked chicken a crispy fried salt and pepper catfish dinner or smothered pork
I cited sources of information (e.g., data, ideas, charts, etc.) and used this material to support this document.
This will not only retain the existing customers but will also attract new ones to increase the customer base to optimal level.
As a Professional Tennis Coach I want my students to be the best they can be in tennis, i use that mentality to try their hardest in everything they do. I also want to create future tennis pro’s, by training them everyday they can develop their game to get at least a college scholarship.
Since its founding, sales have grown exponentially from US$1.6 million in 2000 to US$1B in 2008 (Exhibit 1.). This strong growth was dependent on a strong and loyal customer base, which in turn was dependent on employees who were passionate about and took pride in their work by providing exceptional customer service in their quest to ‘WOW’ their customers.
Renae Smith, MasterChef Australia finalist and a local resident of Sydney, takes MasterChef Kunal Kapur on a culinary trail of the city and suggests some of the finest culinary experiences that must be explored.
The strengths of the business would be having knowledgeable, trained, educated, and experienced staff. Lavish décor and great food and prices will add to those strengths. Location that is easily accessible and close to home for most of the guest. The restaurant would offer discounts to the college students and the travelers that are passing through, having a good reputation will be a strength and help build clientele. According to the data there is no other restaurant in the area with the same concept. The weaknesses of the business would be targeting multiple segments and trying to satisfy all of their wants and needs. Another weakness would be trying to keep the restaurant as trendy as possible but would be difficult with the changes in trends, what’s hot today may not be the next. The area is not completely in need of the type of restaurant and lounge in mind, therefore getting people to be open to and supportive of the idea is a concern. Poor reputation among customers by not giving a good first impression or not meeting their expectations would be a weakness for the company. Other weaknesses may include high costs, lack of access to key natural resources and distributors. The opportunity is that because of the current recession it would be the optimum time to open a business that would create jobs. Restaurant space can be negotiable and very
Starting a new business is an exciting venture and has its unique mix of challenges and rewards. Many are set-up for failure if no clear goals or measures are established and adhered. According to the Small Business Administration, “Planning is critical to successfully starting and building a business.” The best advice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its entirety. A well-constructed, written business plan will help owners remain focused on their operations, marketing and financial measures through the duration of the business life. In addition, knowing the risks involved in starting a business can help prevent and minimize mistakes that cause many
In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes:
A business plan is a road map for a team or business and it can be used, as an eternal tool for potential customers and partners. The business plan should describe in details the entire business venture, technology behind it, the size of the target market, customers, competition, business model, team, financial needs and exit strategy. The business plan gives a company insight and allows them to think things through early enough in the process to ensure they have a well defined venture goals and objectives. It also gives the business direction to a clear path for the team to follow and implement on their venture.
Running a restaurant can be one of the most stressful jobs as well as the most fun and rewarding jobs. If the manager is a good leader with excellent leadership skills and has great followers the restaurant will be rewarded. If not the restaurant will plummet in sales and no one will be pleased. While developing a business. staff is important to running a successful restaurant, it is also essential that management focus on its public relations as well as its sales and marketing strategies.