Business Plan Marketing 499

Unethical practices of business managements are also tough for the employees who get confused whether to do what is right or just avoid complications and go with the flow. Solomon states that

I want them to feel as if they are part of the team. I must listen to them and be open minded to their viewpoints. I need to be able to respect those viewpoint as well. Second, I feel I need to be fair as a leader. I cannot be bias to one employee over another. I understand that I will have employees that will do more for me and they are the type of employees that will get the recognition they deserve however I cannot favor them in a way that it makes others resentful. As a leader I also think it is my duty to serve and help those within our work community. Meaning that I need to have my employees back and I should have their best interest in mind over what is best for just myself. If I do not have happy employees then they will not be doing good work and that all comes back on me and reflects how I am as a leader. You can either, take the bull by the horns and lead or you can ride on the back of the bull and be bucked off! The last thing I feel I need to be as a manager is to be honest. If I am not an honest person I will never have the respect of those I work with. No matter the situation good or bad I need to be upfront and just let them know the truth. (Heathfield,

A code of conduct and a statement of formal statements describe and explain what an organization expects from its employees and a code of ethics generally consists of statements that serve as principles and basis for rules of conduct. Leaders and managers must be role models for organizational success. If employees see leaders and management demonstrating the organizational values then it adds to the commitment and credibility of leadership and reinforces the importance of the organization’s values which leads to employees who are more engaged and committed to the organization. Also turnover among employees tends to be lower and productivity tends to be high. On the other hand, if leadership demonstrates behavior that is inconsistent with the code of conduct then a negative message is sent to the employees. Therefore, employees may disengage and compromise company standards as seen in the

Code of conduct is a rule set by an organisational body for specific issues that become a standard practice for all who works in the organisation or represent themselves outside of the organisation, (Marinda, 2011). Code of conducts is devised by a legal framework that prevents contradictions and builds trust between workers, patients and visitors in all. However all the codes are very important and must be followed e.g., ethical principles, and legislations.

The code of ethics and business conduct provide guidance to all employees on what is required of them when faced with multiple ethical and legal issues that may arise during their work shift. The code provides more

“Analytically, a corporation’s code of ethics is the documented, formal, and legal manifestation of that organization’s expectations of ethical behaviors by its employees” (Adelstein & Clegg, 2016, p. 55). The corporate credos and code of conducts provide employees with an understanding of the policies of the organization and the organizational ethical position. For these codes to be effective, all employees of the organization must be aware of them. The visibility of the code of conduct that enables the organization to be judged as ethical.

A code of conduct is a tool used by management to implement an organization’s values, duties, and ethical standards. According to the Ethics Resource Center, a code of conduct is a written set of guidelines and a point of reference used to support day-to-day decision making. It clarifies the mission, values and principles of an organization to ensure professional and ethical standards are withheld (Why Have a Code of Conduct, 2009). A code of conduct offers guidance on how to deal with circumstances associated to the business in an ethical manner.

The main purpose of a code of conduct is to ensure a professional is just that, a professional. When we think of a professional we think of somebody with a job that requires them to act in a professional and responsible manner. A code of conduct is developed to ensure that people in a specific profession all work towards the same guidelines. A code of conduct based around all of the universal ethical principles: Beneficence, Non-Maleficence, Justice, Respecting Autonomy and the law. It also covers the specific ethical principles: Responsibility, Trustworthiness and

The first step to starting a business is to create a business plan. A business plan is a document that outlines the overall strategies of a new venture and how those strategies will be implemented (Ebert &

The code of ethics and conduct is a written set of rules and regulations that provides guidance to employees of an organization on how to conduct themselves and carry out their duties in line with the organization’s principles. The code of ethics and conduct is also be backed up by suitable disciplinary actions. A code of ethics and conducts helps employees deal with ethical issues and other gray areas that they face as they execute their daily activities. An effective code of ethics and conduct is required for an organization to run smoothly and maintain a positive image. Having an ineffective code of ethics and conduct is almost like having none.

Putting together a marketing plan is often labor intensive and as a result, can often take many employees from several departments. In addition, because a market plan is essential to the success of the company it simply requires many people each contributing in their particular area of expertise.

Starting a new business is an exciting venture and has its unique mix of challenges and rewards. Many are set-up for failure if no clear goals or measures are established and adhered. According to the Small Business Administration, “Planning is critical to successfully starting and building a business.” The best advice for a new entrepreneur interested in starting a business is to create a solid business plan that outlines the business in its entirety. A well-constructed, written business plan will help owners remain focused on their operations, marketing and financial measures through the duration of the business life. In addition, knowing the risks involved in starting a business can help prevent and minimize mistakes that cause many

OnSite Marketing, Inc. (OMI) aims to provide advertising, marketing, and public relations services to targeted business environments in the Automotive Aftermarket industry. OMI intends to leverage the thirty plus years that co-owner Steve Crain has in the automotive arena, especially as it related to his position as the Director of Marketing for SEMA (Specialty Equipment Market Association) where he helped SEMA, the non-profit organization that is the core of the Automotive Aftermarket, market and grow their trade show into the industry’s largest trade only show. SEMA afforded Steve Crain the networking goldmine that continues to follow and serve him today. OMI’s plan seeks to generate company sales and

Codes of conduct are policies including rules such as maintaining honesty, attitude, and respect (Traveler, 2009) for co-workers, the organization and customers. Only by separation of personal ethical choices in the work place, will an organization succeed and flourish. It is never appropriate for any employee, management or otherwise, to conduct business for personal gain. The people who become harmed lose trust, confidence, and the expectation of themselves and of the people who chose to put their personal ethical choice before the needs of the customer and business.

Furthermore, the basic start of a business begins with a business plan. “A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume”