Business Plan

2118 WordsAug 2, 20159 Pages
Denise Todd Owner Quality Care Assisted Living Quality Care Assisted Living Business Plan Prepared: 5/18/2015 Contents Business Plan Summary………………………………………………………………………… The Business……………………………………………………………………………..3 SWOT Analysis………………………………………………………………………….3 Mission Statement……………………………………………………………………….4 Objectives………………………………………………………………………………..5 Product and Services…………………………………………………………………….5 Marketing………………………………………………………………………………………. Target Market…………………………………………………………………………...7 Product…………………………………………………………………………..............7 Promotion………………………………………………………………………………..8 Distribution……………………………………………………………………………...9 Price……………………………………………………………………………………..9 Implementation and Timeline…show more content…
As a dynamic, global-based company, we strive to create innovative services catering to our different ethnic groups, and continually exceed the expectations of our residents, families and employees. Our ultimate mission is to champion the quality of life for all seniors. Objectives For our first year, we have four financial objectives: * To raise adequate funding for start-up. * To fill all of the rooms in the main house over the course of six months. * To open the ALF, and maintain it at 22 rooms occupied for 25 days per month thereafter. * Begin development implementation for the ongoing funding needs of years two through five. We have other, non-financial objectives as well: * To provide a warm, comfortable, safe and engaging home for up to 22 permanent residents. Ongoing feedback through the resident House Councils will give us a weekly update on our progress. * To provide skilled medical care in a similarly respectful atmosphere to our temporary Medicare residents. * To provide adequate training, mentoring and recompense to our caregiving staff to create job satisfaction. Products and services Quality Care Assisted Living will focus on developing and providing assisted living services at the 22‐unit facility. At a minimum, and in compliance with the Wisconsin Department of Health licensing for Assisted Living Facilities, services will include: 1. Twenty‐four (24) hours a day

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