DeVry University
01
CHAPTER CONTENTS
Business Marketing Plan for My Grocery Store
Bartholomew Albert
BUSN MARKETING PLAN
B. Table of Contents Pages
1. Executive Summary 1.0 2. Company Description 0.5 3. Strategic Focus and Plan 1.0 a. Mission/Vision b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 1.0 a. SWOT analysis Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Company Analysis
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Those feeling the most pain from rising food prices were consumers in low-income nations where food purchases account for a very large portion of monthly household budgets. This is a threat to me because if people in my area don’t have a high paying job than they won’t be shopping with convince they well be shopping for price.
Demographics should be one of the first things that you take into consideration. Who are the people shopping in your store? Are they interested in buying organic foods? Study the buying habits and preferences of your customers. And, then give them what they want. In a grocery store you really cant base anything off of one customer. At a grocery store you have to look at every customer as an individual because they are all different. The top two influences that the consumers will choose my store over others is that I am offering online ordering with delivery. Also the other things that makes my business different than others is that I will have a variety of foods even from different cultures as well. These two things are amazing to have and not to many other companies offer that. I personally think that the ordering online and delivery is going to be a big hit because during the winter not many people want to get out of the house and this way they don’t have too. Also buy having different culture foods and needs in my store it will attract more customers and a variety of people.
* The first two assignments (Stages I and II of the project) are worth 100 points each.
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
Potential Internal StrengthsRespected companySuperior managementBetter marketing skillsAlliances with other firmsGood distribution skillsCommitted employeesWell trained employeesGrowing product line
This paper will focus on the first phase of a business plan breakdown. Mariotti & Glackin (2013) provide an outline of a business plan which inlcudes mission, vision, culture, and company description. The beginning of the business plan discussed in this paper is a food truck park in Salt Lake City, Utah called The Fox Den Food Park. Vision, mission, strength, weakness, opportunity and threat analysis will encompass the beginning of the plan.
This is a business plan for my small business called ‘ Molecule, The Modern Patisserie’. Molecule is a patisserie that has a combination of classic patisserie and a modern patisserie. The patisserie combines the techniques of classic techniques with modern methods, today’s culinary experience is all about preservation and knowledge and that what Molecule is all about. The Business plan will show Molecules mission statement, the tools that we will use, the competitive advantage to our competitors, the competitive market, the Marketing program and evaluation and control of the business.
The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.
To obtain successful business we must put together a team of experienced professionals, secure a brilliant high-traffic location, also set up a network of suppliers, in order to buy and sell products that are of the maximum quality reliability with competitive price. Guarantee customer satisfaction by encouraging the two most key principles, honor and integrity. Build high morale by rewarding employee achievement with monetary compensation.
Team Jack Welch (Team 9) Brinda Balachander Debnarayan Banerjee Gagan Singh Ira Singla Priyanshu Mishra Ranjini Ballal Sulabh Sharma
When considering to start your own business you have to think of what would be most beneficial to you and your business of choice. When choosing you desired business there are things to keep in mind; pick one that you are knowledgeable in, why start a business in an area you are not familiar with, its already failing from there, make it something worthwhile for people to come to, make it stand out, bring it to a city where it is lacking your business of choice, whichever you choose make sure you’re passionate about it and figure out your business plan. When planning to start up your own restaurant you have to think about how your target market is going to be, how much money you will need to obtain in order to get your business going along
Beautifully You is more than just your ordinary beauty supply. We are a more universal company dealing with all different types of customers and not limiting ourselves to just one specific market. The company is here to carter to all the needs and concerns of our customers. We offer a 24/hr hot line service with experienced specialist to
In order for businesses to succeed there needs to be a direction which will lead them down a long-term achievement of objectives, enabling them to grow and expand. In order to become successful owners must determine what market it should enter and if it will be able to compete with other similar markets. Once the market is decided, the business has to decide how it will perform better than the competition and what it will bring to the market in order to be different from competitors; this is usually planned in the form of a strategy.
Business plans are used to outline the details of a new business. This is then used as a tool to attract potential investors to help out with the startup of the company (Ramsey 182). Additionally, it helps those who are starting up a business examine what it will actually take for the new business to be successful (Ramsey 183). However, business plans are not solely reserved for those who are starting a new business; some businesses create business plans to show how they will improve or restructure their business through strategic planning (Ramsey 182).
Activities 1. Review current menu in terms of business focus 2. Get staff feedback 3. Get customer feedback 4. Point out restaurant goals and business 5.
Developing a business plan is an important way to find out a lot about your company along with taking an inside look at how you will plan for the future. Of course developing a business is a lot of work, but if you have a legitimate blueprint for success you will find the journey to not only be rewarding but also worthwhile. Creating a business plan can be achieved by following a few, but important steps. Inside each of the criteria you will need to develop questions and answers that will pertain specifically to area of business. It may sound overwhelming, but we’ll make sure to clarify what you’re expected to do.
Boffi is a renowned high end luxury furniture manufacturing company with a diverse product range. Having its origin in Italy, it was founded in 1934 by Piero Boffi. Boffi has been operating for the past 70 years with its presence in countries such as Australia, Austria,