Business Plan

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Business Plan Analysis Simulation: PEGASUS TRAVEL (Pegasus Travel is not technically a business plan but rather a Business Plan Analysis Simulation. The plan is based on an undergraduate project idea and a significant amount of additional research and written input from the authors. While the case contains enough depth to warrant a robust discussion on the Pegasus ' strategy and future direction as a bona fide business, the real objective is to aid the students in more effectively completing their own business plans.) 643 Pegasus * Fasten Your Seatbelts! A Business Plan Analysis and Simulation * Boston College Professors Michael Peters and Gregory Stoller adapted this business plan and prepared this case as the…show more content…
Apart from the industry itself, the target market of seniors is growing significantly. The addition of baby boomers in five years means that seniors will continue to be the fastest growing demographic group. In 2004, about 27% of all seniors will have access to the Internet. Currently, research indicates that seniors spend 8.3 hours a week online, more time than the average college student. Furthermore, seniors have more disposable income, and time on their hands, due to the lack of financial or employment commitments. Seniors spend most of their recreational budget on traveling and want to explore new opportunities that have escaped them in the past. Pegasus plans to attract and retain customers through its advertising and services. Banner ads will be placed on the top-ten senior and baby boomers web sites in order to generate traffic and create brand awareness. Print ads in leisure and senior magazines will supplement online advertising. A direct mail campaign including promotions, discounts and upcoming tours is also planned, for seniors who have become members of the web site community. In order to start-up the business, the Company foresees that it will require $2.1 million in venture capital. The high start-up costs are attributable to the aggressive marketing the Company will undertake. The main shareholders of the group will not be drawing

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