Business Plan Template

5269 Words22 Pages
NAME:
MOHAMMED LABEEB BADRI

STUDENT ID:
L0669DODO1011

MODULE:
MBA SEMESTER 1 – MANAGEMENT SKILLS AND ENTREPRENEURSHIP FEBRUARY 2012 – MAY 2012 SEMESTER

CONTENTS

EXECUTIVE SUMMARY 4 GENERAL BUSINESS DESCRIPTION 5 Fig: Showing the logo for the company Healthy Nation 5 Fig: Showing the products and services offered in Healthy Nation 6 Fig: Showing the management structure of Healthy Nation 7 BUSINESS OPPORTUNITIES 7 Fig: Showing the injuries in India due to alcohol consumption. 8 Fig: Showing the distribution of Indian population by age group 8 Fig: Showing the leading fitness clubs in India. 9 Fig: Showing the leading rehabilitation centres in India. 9 MARKETING STRATEGY 10 Fig: Showing the
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2. Target and exploit the low income group which cannot afford the high prices of the fitness clubs prevailing in the market and are ignored by them.
3. Expand the operation of Healthy Nation to other potential markets of the world such as China, UAE, UK, USA etc.
4. Create awareness in the market relating to the diseases which are caused due to the consumption of alcohol and cigarette smoking.

PRODUCTS AND SERVICES

Fig: Showing the products and services offered in Healthy Nation

CHALLENGES AND COMPETITORS
Healthy Nation will have to face a challenging situation to craft its brand image and to draw the attention of the potential customers as the market is dominated by a few key players such as Gold’s Gym, Equilibrium, Fitness First, Talwalkar and other fitness clubs which comprise the total market share of the fitness clubs industry, on the other hand the leading rehabilitation centres in India are Fortis Hospital, Apollo Hospital and Hope Trust which are well established and have a loyal customer base. (Inc., 1995)

STRENGTHS OF THE BUSINESS
Fitness industry in India lacks product differentiation; Healthy Nation will be much diversified when it comes to the services it will provide. We will have very capable, competent personal trainers, proficient managers and nutritionists. We have taken the price sensitivity of the customers into
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