Business Plan Template

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

The Company operates four separate fitness brands: “Equinox Fitness” (luxury brand, and the focus of this paper), “PURE Yoga,” “Blink Fitness” (economical brand),

With today’s society stressing a greater demand for flexibility, and ease of access to goods and services, a trend has emerged for extended trading hours for service organizations. One of the main profiteers of this trend is gym franchises. With over 1 billion people in the global population being overweight, and the still present economic uncertainty leading to longer working hours for most people, there is a demand for less rigid opening and closing hours of gyms. Consequently, the boom of the 24 hour gym came about.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

According to the International Health, Racquet and Sportsclub Association (IHRSA), there are approximately 30 million adult members of fitness centers in the United States. By the year 2010, this number is likely to grow to 50 million. This is due in large part to the increasing awareness amongst the population of the importance of exercise to promote health and wellness. This trend coupled with the major demographic shifts should produce an increased demand for fitness services and products.

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

Everyone wants to get high productivity and efficiency in completing their work. There are lots of studies have shown that employees, who get regular exercise, have better performance on the job. From employees’ point of view, one of the competitive benefits that companies are offering is a full-service, on-site fitness facilities for their employees. While this certainly is significant, it may not be enough, for employers to begin installing onsite fitness center. However, there are a number of other reasons that the investment of onsite fitness center can benefit both employees of the company, and the employer itself.

Destination Fitness, like most new businesses, will face a variety of economic issues. Whether it’s from internal weaknesses of the organization or external threats to the company, the organization must be prepared to overcome these obstacles. One of the biggest external threats to the economic success of Destination Fitness it the economy itself. Although the economy is steadily recovering from the recession, disposable income still comes at a premium for many people. In order to convince customers to become members they must, first and foremost, make it financially attractive to them. Keeping membership costs low will entice new customers through the door. After that it is up to the staff to make customers realize that their biggest investment should be to invest in their own health and well being. Another threat that Destination Fitness faces is the time constraints many drivers have. In order to meet there deadlines drivers have little time other than to sleep. In order to combat this, programs that are offered must utilize time efficiently and be able to bring results within strict time limits. This will also allow the trainers to assist more people and really give the customers the sense that Destination Fitness truly cares about their health, happiness, and livelihood. Legal/Regulatory It will be essential for Destination Fitness to determine the legal structure of

JAG will be looking to support its local charities, community events and health awareness. Jag will be encouraging young people to become active by marketing the benefits of exercise and a healthy life.

Personal trainer Inc. carries chain of command in a top-down approach so that they can maintain the integrity of their system (Bacon, 2013). CEO of personal trainer Inc. is the main key person of entire organization. Under CEO there are three division bottom up – Software department, Research and development or R&D department and supply and logistic department. Software department is totally responsible for any type system matrices(Eric Kirkland, 2014). Software department is supervised and maintained by a senior software developer. Apart from information system development personal trainer Inc(Etalle and Zannone, 2014) have another development department is present, Research and development department or R&D department(Geniusone.com, 2015). Main task of R&D is to maintain the international standard and improvement of services. R&D department is cautiously monitored and maintained by development manager. The last and more important depart of personal trainer is logistics and supply department(Hsiung, 2015). Logistics and supply department is the backbone of company. This department is served by a divisional head.

The continued development of the health club market is likely to fuel growth in the Commercial Fitness Equipment sector, though this is predicted to slow to around 3 - 4% per annum as clubs seek to expand the range of ancillary services and increase membership retention levels. The forecasted outlook for the Health and Fitness industry remains reasonably positive in the medium term and should benefit from growing concerns over obesity and general fitness levels across all age groups.

There are hundreds of sites about health and fitness but we would cater to specific group of readers who are trying to achieve

After comprehensive research in to the scrapbooking market, I have discovered a gap which can be undoubtedly accommodated for by Happy Scrappy. We specialise in a variety of uniquely hand crafted scrapbooks which are personalised by the customer using their own photos, and themes or colours. The business will have a range of suggested template designs however, the customer will have the ability to change or create a whole new design using the interactive website.

Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as

Health promotion principles were developed to strengthen the skills and capabilities of individuals and to assist in lessening the impact of social, environmental, political and economic conditions on individual and population health (Australian Health Promotion Association 2015). Additionally, the aim of health promotion is to support the health of all Australians as well as reducing health inequalities. ‘The Ottawa Charter encourages health professionals and governments not only to educate people about health matters but also to change the environments in which people live and to involve the community in projects to improve health’ (World Health Organisation 1986, np). For the promotion of health, from the framework in which the World Health Organisation’s Ottawa Charter for Health Promotion provides, five key action areas were developed and implemented. Of these five priority areas, the National Tobacco Campaign incorporates building healthy public policies, developing personal skills as well as reorienting health services.