Business Plan Template

INTRODUCTION Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

spas, and other fitness centers have proliferated all over to cater to the needs of the

Health promotion principles were developed to strengthen the skills and capabilities of individuals and to assist in lessening the impact of social, environmental, political and economic conditions on individual and population health (Australian Health Promotion Association 2015). Additionally, the aim of health promotion is to support the health of all Australians as well as reducing health inequalities. ‘The Ottawa Charter encourages health professionals and governments not only to educate people about health matters but also to change the environments in which people live and to involve the community in projects to improve health’ (World Health Organisation 1986, np). For the promotion of health, from the framework in which the World Health Organisation’s Ottawa Charter for Health Promotion provides, five key action areas were developed and implemented. Of these five priority areas, the National Tobacco Campaign incorporates building healthy public policies, developing personal skills as well as reorienting health services.

Bally Total Fitness Marketing Audit Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally's has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to

Brands, Products and Services The Company operates four separate fitness brands: “Equinox Fitness” (luxury brand, and the focus of this paper), “PURE Yoga,” “Blink Fitness” (economical brand),

After comprehensive research in to the scrapbooking market, I have discovered a gap which can be undoubtedly accommodated for by Happy Scrappy. We specialise in a variety of uniquely hand crafted scrapbooks which are personalised by the customer using their own photos, and themes or colours. The business will have a range of suggested template designs however, the customer will have the ability to change or create a whole new design using the interactive website.

Powerhouse Gym Marketing Plan 3.5 Marketing Mix Strategies 3.5.1 Product Strategy Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors. One of the ways to separate themselves would be product offerings such as providing state of the arts exercise equipment, professional trainers leading exercise classes, and personal training helping with nutrition advice. By offering these

Media can be a significantly influential tool, especially when it comes to the diet and lifestyle choices we are faced with on a daily basis. As Australian residents originate from various different walks of life, each individual’s interests and priorities can be incredibly diverse. Certain people decide to exercise strait

Service Marketing Individual Assignment Fitness First The Leisure Industry Contents Introduction……………………………………………………………………….2 Brief Overview…………………………………………………………………….2 Market Size and Forecast………………………………………………………2 Competitors…………………………………………………………...…………..4 Marketing Environment External Environment…………………………………………………………..5 Internal Environment………………………………………………………....12 Opportunities and Threats………………………………………………..….12 Strategic Service Marketing Issues .................................................14 References……………………………………………………………………….16 Appendix:…………………………………………………………………………17 Introduction This paper will be (Health and fitness market 2007) The continued development of the health club market is likely to fuel growth in the Commercial Fitness Equipment sector, though this is predicted to slow to around 3 - 4% per annum as clubs seek to expand the range of ancillary services and increase membership retention levels. The forecasted outlook for the Health and Fitness industry remains reasonably positive in the medium term and should benefit from growing concerns over obesity and general fitness levels across all age groups.

There’s no business like a fit business. And by ‘fit’, I mean one with a healthy, profitable future on the horizon. More and more personal trainers are expanding their qualifications and service offerings and others looking to create their own PT empires. With the gamut of inspirational celebrity trainers on the media bandwagon and society’s focus on the importance of holistic health and wellbeing, the fitness industry can certainly be considered a lucrative career choice.

4 Industry Analysis The health and fitness industry faced challenging economic conditions in 2010-11. As a result some gym goers had to cancel their memberships or opt to exercise independently at no cost. Others switched to exercise at the budget gyms, which do not require long-term contracts and charge less for their very basic services. As a result a number of gyms have seen sharp decline in membership numbers, whilst newer budget operators have benefited from that. There are also signs that traditional full spectrum gyms have suffered over the past five years as consumer preferences shifted towards boutique studios, personal training and boot camp style operators.

Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as

Jim Active Gym Marketing Plan. Liam Mullins: 3052944 Jackson Behan: 3051421 Li Pham: 3034902 Tutors Name: John Lawson JIM ACTIVE GYM MARKETING PLAN CANBERRA, ACT, CIVIC PREPARED BY LIAM MULLINS JACKSON BEHAN & LI PHAM Contents page Executive Summary | 4 | Business Overview/ Purpose of plan | 4 | Product/ Service Information | 4 | Implementation | 5 | Cost of Implementation | 5 | The Company | 6 | Mission Statement | 6 | Stakeholders | 6 | Organisation Structure | 6 | Corporate Strategy | 6 | Summary of Objectives | 7 | The Macro-Environment | 8 | Economic | 8 | Political/Legal | 8 | Technological Environment | 8 | Socio Cultural / Global Trends | 8 | The Macro Environment Jim Active wants to help local athletes and sporting teams achieve their goals. JAG will be looking to support its local charities, community events and health awareness. Jag will be encouraging young people to become active by marketing the benefits of exercise and a healthy life.

Unique Selling Point (USP) : ‘Make Smart Choices to Nurture your Life’ There are hundreds of sites about health and fitness but we would cater to specific group of readers who are trying to achieve

Worlds Best Fitness Classes and for their high standard of operations, making them one of the