Business Plan - Tfbg

5208 Words21 Pages
Table of Contents

1. Executive Summary 3
2. The Functional Beverage Group, Inc. 6
3. Management Team 7
4. Introduction 8
5. Product Plan 10
6. Initial Product Design 11
7. Trademarks, Patents, Copyrights, Licenses, Royalties 13
8. Government Approvals 13
9. Product Liability 14
10. Production 14
11. Marketing Plan – Fortified Beverages 14
12. Competition Profile 16
13. The Power of a Synergistic Partnership 20
14. Start-Up Costs 21
15. Financials 22
16. Contingencies 23
17. Investment 24
18. Notice to Investors 24
19. Assumptions 25

The Functional Beverage Group, Inc
Business Plan
[pic]

1. Executive Summary

Product

The Functional Beverage Group, Inc. has designed and is now developing a line
…show more content…
Figure 1. The Functional Beverage Group, Inc - 5 Yr Revenue Projections

[pic]

The Functional Beverage Group, Inc will maintain an approximate 40% stake in Functional Foods & Beverages, Inc (FFBI). FFBI will have the primary responsibility of manufacturing and market products licensed from The Functional Beverage Group, Inc.

Figure 2. Functional Foods & Beverages, Inc - 5 Yr Sales Projections

[pic]

2. The Functional Beverage Group, Inc.

The Functional Beverage Group, Inc (The FBG), an Illinois Corporation was established in 2009 with a one core purpose – to become the preeminent supplier of functional or enhanced water products. The FBG is developing a line of functional water products based on the diverse needs of the functional water consumer. The consumer will be able to choose from a diverse yet highly specific product offering for their supplemental dietary or hydration needs. Each product is optimized for vitamin content, electrolyte content, caloric content, and energy boost. Our marketing will focus on grass roots efforts as well as forming alliances, partnerships, and promotional agreements with A-List celebrities to produce other unique marketing angles. Our business model will be split into three separate entities: 1) The Functional Beverage Group, Inc – an intellectual property organization responsible for the development and licensing of proprietary enhanced water
Open Document