Business Plan for Coffee Export Company

According to statistics, Finland is the country with the highest per capita consumption of coffee, and China is the lowest one, but in Finland there are nearly five million residents only, which means Finland will consume a million bags of coffee every year, but the 1.3 billion residents of China will provide approximately 200 million potential coffee consumers, and this will make China becomes a major coffee market. On the other hand, under the same culture background, compare to Japan and Korea, Chinese average annual per capita consumption is only around 20 Cups, but this also means Chinese consumer coffee market has a big room for future growth.

As the world’s number one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee-related accessories and equipment. In addition, Starbucks sells whole-bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee-flavoured ice cream and ready-to-drink coffee beverages. The purpose of this paper is to analyze Starbucks business strategy, customer value proposition, company’s operations and the risks to financial results and reporting in the short term.

Somalia is one of the world’s poorest and least developed countries (Campbell). Because of the Civil War, which broke out in 1991, much of Somalia’s economy has been devastated. The war left many

Coffee has not only impacted the world socially, but it provides financial means for many countries who export their coffee beans.

Many people continue to drink coffee on a daily basis. Per capita coffee consumption is expected to increase at an annual rate of 0.9% in the next five years to 2020. The industry revenue is anticipated to grow at an annual rate of 2.3% to $40.1 billion within the same period. The total revenue

Since Burundi’s independence in 1962, there have been two instances of genocide: the 1972 mass killings of Hutus by the Tutsi-dominated government, and the 1993 mass killings of the Tutsis by the Hutu populace. Both of these events in Burundi received different levels of attention by the international community and the western media due to a lack of foreign governmental interest, political distraction, and an unwillingness to acknowledge the severity of these atrocities in Burundi. Interestingly, events of genocide occurring at times without these distractions received more foreign attention than those ignored due to these factors. Because of this, much of the western world is unaware of the Burundian genocide and events similar to it.

At the time of development of globalization there were many concerns about its benefits. However, it has brought significant changes in all segments of human life and International business is one area in which it contributed heavily (Reich, 1998). Companies all over the world are currently formulating their business strategies mainly after considering the trends in global market instead of domestic market. Outsourcing and offshoring are some of the new business principles emerged in this world after the implementation of globalization (Samimi and Jentabad, 2014). The core of these new business concepts is to exploit the business opportunities in overseas countries as much as possible (Samimi and Jentabad, 2014).

The documentary Black Gold, is about the world coffee market and an Ethiopian fair trade cooperative. Ethiopia being the birthplace of coffee is the largest producer of coffee in the world, producing some of the highest quality of coffee beans in the world, like Harar, Yuban and Sidamo types of coffee. The significant problems pointed out in this documentary show what is wrong in the global trading system. Mainly, while most of us continue have our lattes and specialty coffees, the amount paid to the Ethiopian coffee farmers is so low that a lot of them have been forced to chop down some of their coffee fields and rely on other crops to help them survive. The Ethiopian people are malnourished; they have no clean water, no healthcare, and no schools for their families. As quoted in the film, “They are living hand to mouth”.

Burundi’s first displacement followed the selective genocide’ against the Hutu population in 1972 (Thomas 2009). Some of the people from Burundi have fled their country because of this ethnic-based war that ended in 2005 (Central n.d). The violence in Burundi has caused physical and sexual violence towards their citizens, which is why the women and children feel forced to flee their homelands in order to seek freedom. The IRC reported that there have been 72% of rape cases reported that occurred in Burundi while in transit (Burundi: Women 2015) Since April 2015, there have been many protests against the current president, Pierre Nkurunziza, after he decided to prolong his term of presidency for a third year. The protests against him have only increased the amount of attacks between Nkurunziza’s security forces and his opponents causing at least 400 deaths. It is because of this that over 220,000 people have fleed their homes in seek of refuge (Jones 2015). Nkurunziza has tried to get many young boys to join his armed forces. His recruitment causes fear to many young boys causing them to flee to Tanzania to seek

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

Costa can only be as successful as the plan it implements. Saving the world from mediocre coffee and unsustainable practices are goals that must be attained.

JetStream Aero Services (JAS) is a newly set up aerospace company dedicated to providing small aircraft modification, assembly and maintenance services in South East Asia. JAS will have its first maintenance plant at Seletar Airport (Singapore) and aimed to start operations by 2010. Singapore is chosen due to its strategic location and it is a major hub in aerospace maintenance, repair and overhaul (MRO) in Asia Pacific.

The film highlights the fact that coffee is the most valued word commodity, second to oil. The beginning of the film shows the process in which coffee is made- from bean harvesting by workers in Ethiopia who make next to nothing, through several intermediated stages, and into the market. Although we spend countless amounts of money on coffee without thinking twice, the price that coffee farmers who produce this commodity are getting paid, is disgustingly low. Some of them have even been forced to walk away from their fields. There is no better place to see this

I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.

Our founder from Seattle was inspired by Hong Kong’s entrepreneurial spirit. He set out to make Pacific Coffee a community hub known for its informality and friendly attitude. Since the opening of its first coffeehouse in 1992, Pacific Coffee has provided world-class coffee to satisfy Hong Kong's growing demand for specialty coffee beverages, and served as a urban oasis for customers wishing to have a moment of peace in their busy, hectic life.