Business Plan for Coffee Export Company

3308 Words14 Pages

Business plan April 2010


What is the product ? Burundi coffee is unknown at international market. This is not because coffee growers cannot produce a good quality; it is simply because the coffee produced is not processed to meet the market standards. Burundi coffee company will work with coffee growers to produce specialty coffee by using high quality standards in the processing of the coffee cherry then market it to roasters in the US and Europe.

What is the market size? Statistics from the International coffee organization show that there is a decrease in the coffee export in the year 2010 compared to year 2009. “World coffee exports amounted to 7.1
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What is the payoff? Burundi coffee export company anticipates break-even within the first year of operation. The expected return on investment is 22% in the first year of operation and this may increase in the following years after the training expenses are fully covered Management Team Burundi coffee export company was created by four business oriented folks who will be in charge of the company management. The team is chaired by MUVUNYI who is the president of the company. He worked as the CEO of the government coffee board for ten years before the coffee sector was privatized. With the experience in the coffee sector he will coordinate the activities of the company and he will be in charge of public relations. Benjamin has a Bachelor’s degree in Business administration and he worked in cash corps business for seven years. He will be in charge of Finance and Marketing. Robert an engineer in Tropical agriculture will be in charge of quality control on washing stations. The community mobilization and trainings component will be conducted by Sarah who has a Bachelor’s degree in Sociology with five years working experience with agriculture cooperatives.

1. Problem analysis and statement From 1993 to 2005, Burundi experienced the ravages of a prolonged civil war that devastated all spheres of human life in the country and resulted in 300,000 deaths and the displacement of 1.3 million people. Income generation and livelihood activities are
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