Sleep Apnoea Disease Executive Summary

Review with others the demand for and interest in raising awareness of a particular health issue.

Purpose: To inform the audience about what sleep is and how it helps the body.

Thesis: Sleep Apnea is becoming more of a dangerous disease that more people are starting to be diagnosed with. It is extremely important that Sleep Apnea is emphasized so that more people are aware of it.

Since sleeping issues among people are only getting worse, some researchers are even calling insufficient sleep the next global health crisis. A study was completed by UK’s University of Warwick Medical School to better understand sleeping insufficiency among developing nations primarily in Asia and Africa. They found that these countries are suffering just as much, if not more (in some cases) as developed countries. Bangladesh was found to be the most problematic in terms of their sleeping patterns. The driving factor was that 40% of women in Bangladesh

Bay Area Sleep Evaluation Center, BASEC, is still working on defining their Vision, but they do have a Mission Statement that is “IMPROVING THE QUALITY OF YOUR SLEEP FOR A BETTER TOMORROW” ("Bay Area Sleep Evaluation Center", 2010).  Their sleep specialists diagnose and treat problems ranging from inability to fall asleep to excessive daytime sleepiness. It is my goal, once I open my own sleep study, to enforce the mission statement by preparing my employees to be qualified and efficient in evaluating patients sleep studies. The vision statement is something my sister and I will work on together. The vision statement will be something real and our patients can hold us accountable for.

Sleep disorders alter ones sleep pattern and often results in the inability to either sleep or sleep soundly. They often cause you to feel restless, tired, fatigued, and irritable. It is estimated that nearly 75 percent of adult Americans experience sleep disorder symptoms at least a few nights per week. At the same time, sleep disturbances in some form are seen in as many as 25 to 30 percent of infants and children (“Sleep Disorders” 2013). Clearly a huge conundrum in the world, sleep disorders affect an inordinate amount of people. Millions of people suffer or have suffered from a sleep disorder at one point in their lives and if mistreated can impact organ systems functioning negatively. Physical disturbances, medical issues,

Surprisingly there is limited research regarding effective campaigns to raise public awareness of obstructive sleep apnea, symptoms and health

The marketing strategy involves a combination of print media advertising, promotional events, and website development all aimed at residents living 15 miles of the clinic. With only one other family practitioner in town, we project an increasing patient load over the first year.

Specific Purpose: My audience will understand the importance of sleep, the effects a lack of sleep can have on a person’s body, and ways to improve the quality of sleep.

Thank you very much for referring Neil along for further investigation of likely obstructive sleep apnoea. As you are aware, his wife who I work with at Warringal has been noticing witnessed apnoeas for many years now and has talked Neil into coming along today. Neil in himself sleeps reasonably well and is currently going to bed at around 10.00pm. He will awake between 2.00am and 4.00am and be awake for a short amount of time but will then fall back to sleep until about 7.30am or 8.00am. He wakes reasonably refreshed but of note does have some drowsiness in the afternoon. He will occasionally have an afternoon nap and quite regularly falls asleep on the couch at night. He has been retired for the last 18 months, but prior to that, he

The USA Today article entitled “Sleep Apnea Booming; New Treatments Offer Alternatives” (Weintraub, 2013, p. 1)brings to light the growing numbers of Americans that are undiagnosed and untreated for sleep apnea. And worse how most doctors fail to even diagnose patients with sleep apnea. Sleep apnea use to be seen just as an

Lack of sleep has become a major problem in the United States since many people haven’t realized how healthy sleeping habits affect their health, life, study and work. When people have a sleep disorder or lack sleep for a long period, there will be a high possibility that they will have a health concern, including heart disease, high blood pressure, and stroke. At the same time, lack of sleep would affect people’s brain in terms of processing information so that people cannot think, learn efficiently, or make a good decision. When people are feeling drowsy during their daily activities due to lack of sleep, their or other people’s lives can be threatened if they are driving or doing something that needs full attention to avoid an accident.

To investigate possible underlying obstructive sleep apnoea, we will organise a sleep study at the Austin Hospital and I will see her following theses investigations to discuss the results and management moving

It is completely legal for any citizen to seek medical attention at liberty, but the task of explaining the need of acquiring medical services when needed has been proven to be arduous. Marketing healthcare services is one of the hardest tasks to deliver in the healthcare industry. Aravind case study is a perfect example that can illustrate how challenging this task can be. In this paper, I will address the Aravind Eye Care System, while examining the 5

The company should enter the Greater China market as a niche product for consumers with a medical need.