Business Plan for Salon & Spa

My plan for Total Transformations Day Spa concentrates on the needs of the client’s appearance and an overall feeling of well being. I will provide professional staff who offers an array of services that grants the clients assistance in hair care, tanning, and nail care as well as the total comfort in spa care. Here we focus on the entire family population that has a desire to look and feel better. We have an ample supply of top-of-the-line products for each department that our clients will be encouraged to purchase for enrichment of their services provided here at

Cosmetology opens up endless opportunities and doors for anyone that is on their way to receiving the license in whichever area(s) that are being specialized in. These opportunities are available for both men and women that emerge and show off their creativity through makeup, hair styling, and etc. Cosmetologists have been important since back in the early Victorian Era to today’s date making improvements in other people’s appearances and self confidence.

“A cosmetologist is a beauty specialist who is educated in treating the hair, skin, and nails” (McKay). Some of the services that are required of a cosmetologist include but are not limited to: shampooing, hair, treating disorders, haircuts or trims, and styling hair (Chronicle Guidance Publications). Cosmetologists provide numerous services so that clients look and feel their best. They also choose and apply cosmetics that go well

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

There’s a constant demand for talented estheticians and cosmetologists. In fact, according to the United States Bureau of Labor Statistics, jobs for cosmetologists

A little girl read a quote that said “ Beauty isn't about having a pretty face. It's about having a pretty mind , pretty heart , and pretty soul “ As a child, she was always interested and fascinated by the power of beauty; it's like a precise unique type of art, the type of art i'm very much interested in studying. The career of a cosmetologist is a remarkable and exciting career because of the endless possibilities of making the world beautiful. The research will describe the career of cosmetology, what is required to become successful by making people look good and feel good, and the impact this career has on society.

For a salon/spa owner, one of the best things to do is build a good relationship with beauty schools in your area. One of the main reasons for working with cosmetology schools is that students are taught to stay current with the latest styles and trends that customers want. Sometimes it can be challenging to accommodate every client and stay up to do date with trends. Many instructors and schools offer education classes where licensed cosmetologists are shown new techniques and styles to try out in the real world. It is not unusual for a salon or spa owner to sign their staff up for one of these courses to learn new ways to advance their skills. In fact, the owners often finance the course fee for all staff members to further their education, knowing it will in turn generate more clients and profit for the overall business.

Next, we will discuss the target market and provide a rationale for this target market. “Target Marketing is a process of evaluating each market segments overall attractiveness and selecting one or more segments to enter” (Kotler and Armstrong, 2006). Our first target market that we have been marketing to already is that of college students (i.e. males and females between ages 18 – 22). Since we originally started on a college campus, we want to continue to market to them. Also, our other target market is to young adults (males and females 23-29). We chose these target markets specifically for this age group because college students and the young working class find this type of environment inviting and appealing. By adding another market (young adults between ages 23-29), we plan to expand our customer base, and as a result earn more revenue.

In this essay, I will be discussing how the beauty industry has evolved between the period of 1997 till present, the transitions and effects it has caused as well as the possibilities for the future of what it could become.

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion

In the 21st century, beauty and make up are like the wheels of a cart or the two sides of a coin. Women are beautiful in themselves; but a little make-up does help a lot and it keeps one to make the day better and happier. Every woman wants to be pretty whether she’s young or old so the beauty salon is the place to go. Beauty salons are also like a temple; however, the difference is that we go to worship in the temple and in the beauty salon we go to be worshipped by the beauticians and by the other people around.

Everyone loves to feel beautiful, but what is the price? Everyday there is a woman painting painting her nails, a man running gel through his hair, and a mother rubbing lotion on her childs skin. These are looked over like normal activities but they contain a dark secret. This secret can lead to death, pain, and injuries. In fact, it has been in the dark so long, that many people choose to ignore it. What is this secret? Well, the beauty industry hides an ugly truth: It has flaws in the system that lead to mislabeling of products, unregulated chemicals in formulas, and dangerous diseases in cosmetologists.

The customer service budget is $ 100,000. Therefore, the selection of the target group is very important, in the Level 3, the main choice is as the object of the investigation. The higher of the proportion accounted for by such groups in the first and second stages of market development prospects, which is because for the development of new products process. The emergence of new groups will inevitably drive the market forward, to focus on market research, demand at the same time can be appropriate to adjust the customer service budget, increase market

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,

Each year new beauty trends come up and influence the society into trying them. Ever spent hours in a hair salon? How about a nail salon? Some woman can last hours in a chair to feel beautiful and nothing feels better than having the hair and nails all done.