Business Plan for a New Energy Drink Company

1053 Words Nov 8th, 2011 5 Pages
Outline 1. Table of Contents 2. Introduction 3. Executive Summary: Write this last. It’s just a page or two of highlights. 4. Company Description: Legal establishment, history, start-up plans, etc. 5. Product: Describe what you’re selling. Focus on customer benefits. 6. Market, Sales, and Development: You need to know your market, customer needs, where they are, how to reach them, etc. 7. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results. 8. Management: Describe the organization and the key management team members. 9. Goals and Strategies: 10. Summary of Financials: Make sure to include at the very least your …show more content…
Bruce Willis, 54 has been an entrepreneur since he graduated in 1969 from Minot State University, Minot ND with a degree in business management. After owning several gas/service stations around rural North Dakota, he decided to start up his own business developing a new energy drink that tasted good and was all natural. Terry Willis is Vice President in charge of sales and marketing of Pocket Aces Energy Drink Company. Terry, 26 graduated magna cum laude from Syracuse University in 2006. She has a Bachelors degree in Marketing and hopes to take over for her father when he chooses to retire.
Casey Willis is Vice President authorized to handle the production and shipping aspects of the corporation. Casey, 50 worked as a factory manager for Marvin Windows for twelve years before venturing to start this new business with her husband. She supervises all the production and shipping employees and also is head of the continuous improvement team at the plant.
Goals and Strategies
Our main strategy at this time is to appeal to potential sellers and buyers of Pocket Aces Energy drink in Australia. We sell an exceptional version of the typical energy drink. To communicate this to the Australian market we will use personal selling, targeted advertisements, and online communication through our updated website.
Five Year Plan
In five years we plan to be an international company with production factories in all of the

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