Business Plan for an Online Brokerage Firm

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Master of Business Administration Financial Management Group Assignment Students for Students Online Brokerage (SFS AG Brokers) Executive Summary The following material is a business plan for a start-up of an online brokerage business. It is not based on real company data. The name of the company, the co-owners, the contact information data are invented by the authors. There is a lot of information in the literature about what one needs to do when starting an online brokering business. One can also find information about what a business plan is and how to prepare it. This project is an attempt for a model of a business plan of a start-up company in the online brokering business, based on the literature and the experience of the…show more content…
2. The intended audience are the owner of this business only. 3. This plan is not intended to obtain financing from outside sources. 4. The scope of this plan is to provide detailed monthly projections and for the current plan year. The objectives of SfS AG Online Brokerage are: 1. Profit To generate sufficient profit to finance future growth and to provide the resources needed to achieve the other objectives of the company and its owners 2. Growth To grow the business at a rate that is both challenging and manageable. 3. A Student Portal To provide students an online financial portal, on which they can increase their financial assets, if they play according to rules, while possessing a hawk's eye on daily trading trends. 1.2 Mission SfS AG's mission is simple and straightforward: ? Purpose SfS exists to provide fast, reliable online financial assistance and portal to students in Germany for doing the online share trading in Dax, TecDax, MDax. ? Vision By providing fast response, informed expertise, and consistently high quality solutions, SfS generates enough satisfied customers to provide a stable retainer business. This generates sufficient profit to provide a comfortable living for the owner. ? Mission The short-term objective is to start this brokerage quickly and inexpensively. The long-term objective is to grow the brokerage into a stable and profitable entity

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