Business Plan on Myk Cold Store with Due Diligence

3636 Words Apr 24th, 2011 15 Pages
UNIVERSITY FOR DEVELOPMENT STUDIES
FACULTY OF APPLIED SCIENCES
Navrongo- Ghana

A BUSINESS PLAN
WITH DUE DILIGENCE
ON THE
MYK COLD HOUSE

PRESENTED BY
MARY OBENG
FAS/1823/07

COURSE: MGT 401
TABLE OF CONTENT
EXECUTIVE SUMMARY
BACKGROUND
* Business Profile * Goal and Objectives
DUE DILIGENCE * Marketing Plan
• Industry Trends (Market Analysis, Market Segmentation, SWOT)
• Product/Service
• Target Market
• Competitive Analysis
• Marketing Mix (Promotion, Place, Price, Product) * Operational Plan
• Suppliers
• Production Plans/ Service Module
• Operating Requirements
• Human Resources (Key Players, Organization Chart, Staffing Strategy)

* Financial Plan
• Start up Costs
• Cash Flow Statement
• Income Statement
• Balance
…show more content…
We have a track record of providing almost year long availability of fish harvested in Navrongo for the township.

The company started out as a shop for just the sale of fish preserved in one freezer until recently when we caught the vision of preventing total scarcity of fish for a whole year by expanding into a whole cold house. As the only cold store providing frozen fish for the entire district, there have been times when due to a switch in season, locally harvested fish becomes so scarce that consumers have to turn to other sources of protein they do not relish. With this vision we intend to serve the population of Navrongo with the over 10,000 kg of fish harvested by fishermen mostly in the rainy season.

OUR GOAL
To provide fish for consumption all year round by preserving fish in freezers.

OUR OBJECTIVES
To achieve this goal I have the following as my objectives for Myk Cold House; * Build a 10 room cold house to freeze harvested fish.

DUE DILIGENCE
MARKETING PLAN
A total turn-around in this business venture means the combination of the most effective management and trade principles. One of such principles is marketing which is our ability to sell out Myk Cold House to fishermen and the entire fish consuming population in the town. Marketing here takes the management and staff through a circumspect study of the trends of the fishing industry of the town, the interest rate of

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