Business Plan or Allure Jewelers

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Running Head: Business Plan Business Plan Table of Contents Confidentiality statement………………………………………………………3 Executive Summary……………………………………………………………3 Company Description………………………………………………………….4 3.1Advisors.......................................................................................................4 3.2 Products and Services..................................................................................4 3.3 Mission ……………………………………………………………………5 Objectives………………………………………………………………….6 SWOT Analysis………………………………………………………………..6 Market Analysis……………………………………………………………….7 5.1TargetMarket……………………………………………………………….7 6. Industry Analysis............................................................................................ 7 7. Marketing/Sales Strategies……………………………………………………9 7.1Marketing Strategy……………………………………………………9 7.2Sales Strategy.......................................................................................9 7.3 Pricing…………………………………………………………………9 8. Financial Projections…………………………………………………………….10 8.1 Break even Analysis……………………………………………………….10 8.2 Pro forma Profit and Loss………………………………………………….10 8.3 Pro forma Balance Sheet............................................................................10 References……………………………………………………………………………12 Business Plan 1. Confidentiality statement The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not

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