Business Planning For Enduring Social Impact : A Social Entrepreneurial Approach

Lawrence, Anne (2010). Business and Society: Stakeholders, Ethics, Public Policy. 13th Edition. McGraw-Hill Learning Solutions, 2010. VitalBook file. Bookshelf.

Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing

In spite of all advantages mention earlier about ethically and socially responsible business practice, it also has disadvantages, limitation and challenges. The most common and obvious limitation would be the cost that comes together with every investment a business does in order to meet all publicity’s requirements, for instance setting up Ronald McDonald House Charities. Every business has a goal which is at the top of their goal list and it is to be profitable. What is more, it is challenging to maintain the publicity’s and stakeholders’ satisfaction when investing into the society, employees and the environment.

Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.

John Mackey, founder of Whole Foods once said "Business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own." (Mackey, 2005) In today’s society it is increasingly common for businesses to actively identify and become directly involved in the country and the global social issues and needs. It is now common

Most businesses start with the primary thought of making money. As a small grocery store chain, it is hard to compete with the larger national grocery stores, which often force the smaller local stores out of business. It is this dynamic, with the help of consumers, which is forcing both small and large businesses to reconsider their organizational goals and outcomes to include social responsibility. A successful business understands their customers, learns what their customers presently need, and foresees what their customers will need in the future.

The expectation that businesses behave responsibly and positively contribute to society all while pursuing their economic goals is one that holds firm through all generations. Stakeholders, both market and nonmarket, expect businesses to be socially responsible. Many companies have responded to this by including this growing expectation as part of their overall business operations. There are companies in existence today whose sole purpose is to socially benefit society alongside businesses who simply combine social benefits with their economic goals as their company mission. These changes in societal expectations and thus company purpose we’ve seen in the business community over time often blurs the line of what it means to be socially

It allows for social change advocacy without the potential external consequences of "conventional activism." But increasingly, we are led to believe that ‘entrepreneurs’ and ‘social enterprises’ are the avant garde of ‘change making’. Like every concept has both pros and cons, similarly even social entrepreneurship has its own demerits. On one hand it is one major factor in bringing change while on the other end it is being overused by companies who start off with the motive of being socially responsible and use this for the advantage in future ,by diverting their focus on profits. The point is, all of a sudden, social entrepreneurship was everywhere and everyone wanted to be one. The key to sustainable capitalism is reasonable profits as opposed to maximizing profits. In the current system, a segment of society is trying to maximize profits without concern for the impact on the well being of the society as a whole, while another segment of social organizations have to deal with the fall out. The system is not working. If it does good in some areas it also does bad in others. The example of Toms one for one shoe program though does charity and is a social enterprise but at its worst, it promotes a view of the world's poor as helpless, ineffective people passively waiting for trinkets from shoe-buying Americans. While the shoes themselves probably won't lead to any kind of disaster, that worldview can lead to bad policies and real, serious harm also has a small negative impact on local markets. And so I have come to feel increasingly uncomfortable with the term “social entrepreneurship” and its main actor, the “social entrepreneur”. It creates a false separation between “this is where we make money, and this is where we do good”. And that is exactly what is wrong with capitalism today. Myths of social entrepreneurship are different from what and how it really works in the

Sustainable development is defined as “Development that meets the needs of the present generations without compromising the ability of future generations to meet their own needs” (IISD, par. 1 ).

Shared value is a business strategy which focuses on creating overall value while addressing social problems. This concept of management strategy was expressed in the “Creating Shared Value” article by Porter and Kramer. Shared value is not just an aspect of a company’s growth strategy or general business operations. It is well integrated in the way a company operates along with what their goals are as an organization. The value created for a company’s targeted end user also has some sort of social impact which benefits their company purpose. Creating social impact is a company goal and success is measured through creating a shared value network. Porter believes that “The ability to address social issues is integral to profit maximization instead of treated as outside the profit model.” He is addressing that profits are not measured by impact not just monetary gains for the company, we can change our mindset to think of profit in a different way. Profit can be a benefit or some sort of added value. In this approach Porter argues that “Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them.” This relationship is the driving force for a company’s development and future growth, and it goes beyond corporate strategy it also incorporates investments and key stakeholders for each company. Quantifying a monetary figure and amount for social impact may be extremely difficult, however it has progressed with awareness and

Strategic Planning is the process by which leaders of the particular organization make a choice and decide to set up different strategies that will enable the organization to achieve better performance and continue on the path of success. The framework of the strategic planning can be defined as the social role of the organization, environment, technological and human resource factors all working as one in order to achieve the goals set in place by the organization. In the case of a non-profit organization, like Goodwill industries, where the industry sector is tremendously diverse in terms of the work Goodwill undertakes, the organization still needs a strategic plan. The way that a strategic plan is developed depends on the requirements for strategic planning in non-profit organizations, just as for profit organization, can and always should be designed to bring success, remain profitable, and avoid failure and misuse of much needed resources.

social entrepreneurs in their efforts to start a successful venture. This book is for someone that wants to learn useful skills on how to run a social enterprise that generates profits and alleviates social problems. The book outlines the purpose of a social enterprise, which is to address a social problem and how to generate revenues. It seeks to help someone that is interested in taking this journey to understand how to create an enterprise that is self-sufficient and sustainable. There are goals included to help navigate through the process, how to develop the concept and how to deal with uncertainty. It’s the uncertainty of the idea that social entrepreneurs choose to tackle intractable social issues, sometimes they have to operate in or create a market that does not yet exist, and they work in environments that generate uncertainty and present challenges.

This blueprint, when properly designed, can permit an organization not only to operate more efficiently internally, but also to operate more effectively externally within society. When focused both internally and externally, such a strategic plan allows a public or non-profit entity to establish itself as a high impact organization. A high impact organization is an organization that is focused on creating extraordinary levels of social impact. It is an organization that moves beyond focusing on other organizations and entities as just competitors and instead looks upon these organizations as potential collaborators with which to develop joint policies and coordinated actions, which collectively will have a greater impact on society than will the unilateral actions of the non-profit.

After reading the first two chapters of Building Social Business, I was moved. I was inspired. Yunus opened my eyes to another side of business which in his words was selfless. And indeed it was selfless. Social business is truly selfless because it focuses on helping others and earning profit comes second. By reading this book and reflecting, I realized it is better to be part of the solution than be part of the problem. By looking at my community, at my environment, and at my experiences in life, there are problems that will need solutions and I firmly believe that having a social business is the solution. By my observation, slow public utilities, expensive medicine, and empowering marginalized sectors are problems that can be solved by putting up social businesses. By combining entrepreneurial mindset and experience, social awareness, and creativity, the ideal social business can be done. But what makes a social business truly a social business is the

Business people today are more aware about the social and the environment impact of their business than in the past. They start taking into account activities in helping others and preserving the environment as a main part of their business model. Business is no longer solely aim for profit as they have much larger purpose than that. However, to achieve that purpose, the business people need the Government and NGOs to create strong synergy in achieving the desirable outcome.