Business Planning For Enduring Social Impact : A Social Entrepreneurial Approach

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Business Planning for Enduring Social Impact: A Social-Entrepreneurial Approach To Solving Social Problem A Book Report by Vergel John De Vera Amistad Introduction The book is entitled Business Planning for Enduring Social Impact: A Social-Entrepreneurial Approach to Solving Social Problem and is authored by the two well-known authors - Andrew Wolk & Kelley Kreitz. The publisher of this book is Root Cause Publishing which is founded by Andrew Wolk and is located in 675 Massachusetts Avenue, 9th Floor, and Cambridge, MA 02139 of the year 2008. About the Authors The book entitled Business Planning for Enduring Social Impact: A Social-Entrepreneurial Approach to Solving Social Problem is authored by Andrew Wolk and Kelley Kreitz. Andrew…show more content…
She is also known for reporting from different news stations in Berkeley, California. In this book report, I will try my best to discuss and explain briefly how important business planning is when it comes to starting up a social enterprise and how can I apply these learnings in the real world. And also it could help start-ups because it includes some tips and guides, terms and concepts, and new knowledge about sustainable social impact. All of the facts presented in this book review are based on the information provided in the book. As Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” This is also applicable when starting up a business either it’s only for profit or non-profit. The book can be summarized by the picture shown above. It shows how important business planning is to attain sustainable social impact. In layman’s term, business plan is like love by married couples, without it, it cannot survive for a lifetime. Business plan can be considered as the life of the enterprise since all of the plans, structures, strategies, and activities are included and also it effective forecasts if the enterprise will be feasible or not. Business plan will guide your organization in generating another kind of profit: lasting social impact. This will be further discussed on the next pages of this book review. Since I am really interested with the idea of social entrepreneurship, this book taught me the importance

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