Business Policies and Strategies
MGMT455
Mass Merchandising
Lisa Rivera
September 19, 2016
I. Introduction
A. Mass Merchandising Industry for the major grocery store of Wegmans and their competitor Tops.
II. Mission and Vision statement
A. Wegmans.
B. Tops.
C. How they compare.
III. SMART Goals and Objectives
IV. Industry Analysis
A. Super Store
B. Produce
C. Employees
V. S.W.O.T.T Analysis
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
E. Trends
VI. Perceptual Map for Wegmans.
A. Comparison Analysis
B. What Wegmans offers vs. what Tops offers?
C. Different Axis of High low vs. Low High quality.
VII. Conclusion
I. Introduction
Wegmans is a supermarket chain that has 91 stores across the United States and is one of the largest privately owned supermarkets in the US. Wegmans ha 46,000 employees and as of 2015 has had an annual sales of over $7.9 billion. Wegmans is a family owned company that was founded in 1916 and headquartered in Rochester NY. Ranked at number four in Fortune magazine in 2016 and made the list of 100 best companies to work for. Danny Wegman the founder of the grocery store prided himself with providing the best quality product, produce and prepared foods.
A. With Wegmans being a business in which started out as just a produce and fruit store and is what is now called the Rochester NY based chain store and with the many expansions it has made thru out the years to many different cities around the globe it is
Wegmans is a family-owned, privately-held company located in Rochester, New York. In 1921 John and Walter Wegman purchased the Steel Grocery Co. and “expanded operations to include general groceries and bakery operations.” (Brady, 2009) One of its distinguishing
Wal-Mart is a brand that is well known around the world, especially in the USA. It has gradually developed into the largest retailer in the world. Wal-Mart’s globalization efforts have been happening rapidly. But have they been successful in all aspects of their international expansion or not? This is the main thought that is going to be discussed in this essay. The questions I will be looking at are based on a case called “Wal-Mart takes on the world” from the book of International Business The Challenge of Global Competition eleventh edition – Ball, McCulloch, Geringer, Minor, and McNett. Questions are the following:
There are large and small businesses all across the country, with many different public and private accounting firms that handle their accounts. Many of these businesses are raking in millions and millions of dollars a year. Wal-Mart is one of them. We will be exploring Wal-Mart and how it came about as a business, along with examining their balance sheets, income statement, and the cash flow statement. We will also be taking a look at what Wal-Mart’s current revenues are over the annual reporting periods, and who handles their accounting process.
1) Should Wal-Mart be expected to protect small businesses in the communities within which it operates?
The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history, services and products provided, the company philosophy, business methods, organizational structure, and financial and competitive analysis.
Publix Supermarkets, Inc. is the largest employee supermarket chain and fastest growing company in the United States. It was founded in 1930 by George W. Jenkins and opened the first Publix store in Winter Haven Florida is a employee- owned privately held corporation. Publix is has over more than 1,061 supermarket stores, eight grocery distribution centers, twelve brand manufacturing facilities, and 820 Publix Pharmacies. The manufacturing facilities produce its dairy, deli, bakery, and other food products. Our stores are located in Florida- 752, Alabama-51, Georgia- 180, South Carolina- 45, and Tennessee- 33. Publix built its first distribution in Lakeland, Florida and moved its headquarters there from Winter
It was founded in Winter Haven, Florida in 1930 by the inspiration of Georges W. Jenkins who was a successful manager at the “Piggly Wiggly Market.” His Dream was to make a difference among other corporations; therefore, Jenkins decided to put together associates and customers’ efforts to help him expand a single store to one of the largest employee-owned grocery chain in the United States of America. Publix’s success is due to its value proposition that makes the store unique, where shopping is always a pleasure, for customers that value high quality in every aspect of the company despite high pricing. In order for Publix to gain and sustain its competitive advantage, the founder captured his employee’s loyalty by giving shares to the early ones in the company. Also, he offered a “Bogo” program on about forty items every week (buy one and get one free). Publix differentiates itself in terms of service, quality and price. (Anders: missing cite
In 1950, former J.C. Penny employee, Sam Walton opened Walton’s Five and Dime in Bentonville, Arkansas. By 1965, in the same small town Walton would open the first Walmart store unknowing that his investment would become the world’s largest retailer. By keeping sales prices low Walton was able to get ahead of the competition and successfully opened an additional store within the same year. Walton’s success continued and by 1967 his chain of stores had grown to 24 locations, and was bringing in about $12.6 million dollars in sales annually.
to see where the company is now with the use of a brief Swot analysis.
In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the first ‘Kroger’ grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat and other groceries all under one roof. Kroger was also the first to manufacture the products that he in turn sold in his own store. This was the beginning of what is today one of the largest food manufacturing companies in America.
The Kroger Company grew in 128 years from one store to over 3,500 stores of various banners and products. The Kroger Company is the largest food and drug retailer in the United States and is growing constantly with diversity in the retail market, dealing in food, pharmacies, apparel, jewelry and fuel. Kroger is governed by a 14 member Board of Directors including a Chief Executive Officer. Kroger is a leader in Corporate Social responsibility by maintaining environmental consciousness, social awareness and energy conservation awareness. Kroger is committed to customers, builds diversity and focuses on growth. The company operates a large part of it’s own manufacturing and distribution to increase profit
Wal-Mart is the world's largest retail and departmental store chain. Having business operations in 27 countries with 69 different brand names, Wal-Mart is able to serve a huge number of customers per day. Wal-Mart is the fastest growing and the most successful retail brand in the world. The factors which make it the strongest brand in its industry include large customer base, sound financial strength, strong brand image, and huge supply chain network. Wal-Mart has certain weaknesses in its operations and business setup like low acceptability of certain products, high employee turnover, and less recognition of newly introduced brands. These weaknesses can be overcome by availing attractive opportunities from the market and investing more in the most profitable areas. Wal-Mart faces the biggest threat from its competitors and ever-changing customer preferences.
Wal-Mart is a world-wide active American retail trade company and currently the largest retail company in the world. Beginning in 1962, Wal-Mart has made the transition from a small firm in Arkansas to the largest employer with 3, 800 store units in the United States with record revenues today. But nevertheless, since Wal-Mart launched its online branch, it had to suffer from substantial setbacks from competitors such as Amazon.com or Ebay.
Whole Foods Market has expanded by a mixture of opening its own new stores and acquiring already existing stores. Today WFM does not follow this strategy, instead their motivation is to open its own large stores. This is due to noticeable sales differences in larger stores as opposed to smaller stores. WFM locates these newer stores in upscale areas of urban metropolitan centers and high-traffic shopping locations. Not all WFMs are isolated structures; some are located in strip malls. WFM offers a larger selection of natural and organic foods than any other grocery store. WFMs marketing expenditure is extremely small. They spend a measly 0.5% of their revenues on advertising. Their chief marketing strategy relies on word-of-mouth. WFM strives to meet or exceed customer expectations. This is so customers receive competent, knowledgeable, and friendly service and become advocates of WFM. The employees here have a decentralized team approach for store operations. This is so some personnel, merchandising, and operating
Industry: American Retailing Industry, for example, Target Corporation is an American retailing industry company, founded in 1902 and headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart.