Business Process : Designing An Advertisement

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

A budget plan is the most effective way to keep the business and its finances on track. It gives you the opportunity to review the business’ performance and any factors that are affecting or may affect your business. Also to manage your money more effectively, allocate appropriate resources, monitor performance, meet planned objectives and plan for the future.

An objective is a three-fold subset of a goal, an articulation of the various elements that are necessary to achieve the goal. There are 11 specific elements that can identified for public relations objectives: goal rooted, public focused, impact oriented, research based, explicit, measurable, time definite, singular, challenging, attainable and

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

Review the requirements of advertising brief and organisational business requirements, outline target audience characteristics and prepare a detailed consumer profile report by covering the demographics factors such as age, sex, education, marital status, occupation, nationality, first language, children and income level.

The Creative Director is responsible for the overall appearance of advertising/marketing like films, television shows, stage productions, magazines, newspapers, advertisements, and multimedia products.Examples are like for films/television shows, the creative director would read the script and they research the period in which the story is set. The main equipment that a creative director needs is a computer. There aren’t too many risk being a creative director besides your computer crashing.

Advertisements are contrived to deliver a message to a targeted audience, or to the people who are most likely to show interest in your product or service. A key to target your audience would be by identifying what fulfills their needs, through grouping or categorizing your audience into different groups. Moreover, targeting the audience by choosing specific demographics, such as: age, in which a product is designed for the young or adults only; gender, where a product may appeal to women only, excluding men and vise versa; income and educational level, such as an ad about a private elementary schools’ registration fees. An alternative way is by considering the personal characteristics of the audience,which includes: behavior, personality,

The creative brief begins with identifying the objective of the advertisement. Geico wants to increase brand awareness and provide enough information in their ads that will result in the consumer

Budgets can aid planning, which gives a business direction. A budget takes the organisational plan (goal and objectives) and quantifies this into something real to aim for. Such forward planning aids anticipating future business

“Advertising typically is defined as a media-based line of communication used by a business to call the public’s attention to its products or services. Advertising is a major marketing technique” (Advertising, 2018). “An advertising message usually focuses on the key benefits of the product that are important to a prospective buyer in making trial and adoption decisions. The message depends on the general form or appeal used in the ad and the actual words included in the ad” (Kerin & Hartley, 2017).

In our day to day endeavors we are exposed to a lot of different advertisement in the world around us. Some of them were interesting to even become our favorites. Advertisements are meant to influence people into buying a product or service. For an advertisement to be more effective, the advertisers attempts to learn more about their potential customers that is the audience.

Advertising is a communication its soul purpose is to inform customers about various products and services and how to obtain and use them. Advertising is a business and its messages are conveyed to the farthest places on Earth. It uses all major medium to deliver its messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company. Where same are seen as the most effective and some cater their own target audience, advertisement product is like any other product in the world, it has its pros and cons. So you have to plan what you what to

7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the advertisement? 9.what discourses are present? (need to include bias) 10.What presentation have been communicated?

Business and Advertising is a career that leads to many different opportunities in the future. Advertising is attracting public attention to your business through selling products or certain services. Media is a popular form of advertising considering the audience is much bigger and easy to spread; other forms included broadcasts and printed advertisements. The basis of advertising and business is closely related to public relations and marketing.

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research.