Business Profile: Starbucks

The purpose of this paper is to analyze and put into perspective Starbucks? as an organization using Bolman and Deal?s (1997) Symbolic and Human Resources frames. As we look into this organization?s structure we will also do some research into its weaknesses, strengths, opportunities and threats (SWOT).

“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (Starbucks, 2013). That is the mission statement of Starbucks. Whenever you think about who has the most premier cup of coffee or the most mouthwatering Frappuccino, you can’t help but visualize the green twin-tailed mermaid coffee icon. With more than 21,000 locations in 66 countries and revenue upwards of US $16.44 billion (Fortune 500, 2015), something or more importantly someone is

The purpose of this report is to inform the reader whether or not investing in Starbucks Corporation will prove a lucrative endeavor. A company is a system of interconnected parts and therefore cannot be analyzed by a single component, but through an integrated approach. The report will analyze the company’s health through integrating both qualitative and quantitative factors in order to formulate a decision based on the multidimensional nature of a company.

Sandra had already collected some basic company information about Starbucks. The Starbucks Company, Inc. sold coffees, teas, and other drinks; foods items; accessories and equipment through retail outlets. It also sold coffee beans, teas, and cold drinks wholesale. The company began in 1971 in the Pikes Place area of Seattle, WA. It had expanded its number of retail stores to over 15,000 located in both the US and internationally by 2005. In 2005 Starbucks management announced its intention to double the number of retail stores and increase the number of customers to all stores.

Starbucks is a major coffee company that we have in America as well as being expanded around the world. By using the SWOT analysis we noticed how Starbucks is falling apart and what can be used to make the company the way that it is set up. They wanted to continue to grow stores and by the companies wanting to continue to branch out globally by having continuous competition across the world. Another strength that this company has to offer is Starbucks is the leader of the coffee market. It is a strong brand to compete with. It is hard to go against them because they are always thinking outside of the box which is stated on page 211. Another strength that this business has to offer is on page 211 where Starbucks has always strived to be a good neighbor by providing a place for people to come together and by committing to supporting financially in where stores are located.

Starbucks is a very successful company but, there are several weakness in its aspect. First of all Starbucks cannot estimate the price of its coffee and company’s profitability. This is because Starbucks have large dependency on supplies of coffee beans from out of country plantations. This is a commodity and factor that cannot be controlled by the

Starbucks Corporation is an American global coffee company and Italian-styled coffeehouse chain, based in Seattle, Washington.  It is the world’s largest coffeehouse chain, and is considered one of the world’s best-liked and best-known consumer brands- with 19,972 stores in 60 countries. Business analysts agree that Starbucks is a widely respected company because of its commitment to social responsibility.  Starbucks has earned this reputation through its actions in all phases of its business and live out this commitment through both its mission statement and values.  The Starbucks website states that, “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.  Starbucks even has a

Starbucks Corporation (Starbucks) is a specialty coffee retailer of hot and cold beverages, coffee-related accessories, complementary food items, teas, and other non-food related products. Starbucks has retail stores in 39 countries and about 146,000 employees. The company operates primarily in the United States (U.S.) with headquarters in Seattle, Washington (Starbucks, 2007).

Starbucks is an American company based in Seattle, Washington, that offers coffee products and café services throughout the world. The company was founded in 1971, and is now the largest coffeehouse company in the world. It now has a total of 23,132 stores in 65 countries and territories, including in the United States, China, Canada, Japan and United Kingdom. Starbucks sells high-quality whole bean coffees from different parts of the world along with other types of freshly brewed coffees, expresso beverages, premium teas, sodas and juices, pastries and confectionery, coffee-related accessories such as the Starbucks mugs, and coffee making equipment. The company sells its special products through its retail stores, warehouse club chains, office coffee distributors, hotels, mail-order catalogs, and online (“Starbucks Company Profile”, 2014).

Starbucks is a privileged company connected to millions of customers every day with great products in the market and more than 20,000 retail stores in 65 countries.

Starbucks Corporation is an American coffeehouse chain founded in 1971 starting out as only one store retailing in whole bean, tea, and ground coffee in the Pike Place Market in Seattle, Washington (Starbucks Company Profile, 2016). Starbucks comprises four operating segments along other non-reportable operating segments. The operating segments include Americas, China Pacific, EMEA, and Channel Development (Starbucks Company, 2016).

Starbucks Corporation is the biggest coffee house company in the world. Starbucks opened its first shop in Seattle, Washington in 1971 at Western Avenue and was then moved later was then moved to Pike place Market, by three partners called Jerry Baldwin, Zev Siegl and Gordon Bowker. But Starbucks become profitable only in the late 1980s where it started to expand very quickly. Since 1987, Starbucks had inaugurated an average of two new stores every two days. Furthermore Also Howard Shultz joined he company ad a director for the retailer marketing and operations, from that moment Starbucks started to provide coffee to espresso bars and fine restaurants.

The Starbucks Company is a purveyor of gourmet coffee that was founded in 1971 at Seattle’s Pike Place Market (Retrieved March 10, 2015, from http://www.starbucks.com/about-us/company-information). At that time Starbucks was a single storefront that offered premium, fresh roasted whole bean coffees. Since opening that single store Starbucks has grown to an international presence with branding that is recognizable worldwide. In addition, Starbucks has increased their product line beyond hot and cold coffee beverages to include hot and cold teas, packaged whole bean and ground coffees, high quality, fresh foods and coffee making equipment and supplies. Starbucks operates a total of 19,767 company operated and licensed stores and operates in 62 countries. In addition to the Starbucks’ brand the company also owns and operates other well-known brands such as Teavana and Seattle’s Best Coffee. (Retrieved March 10, 2015, from http://news.starbucks.com/uploads/documents/Starbucks_Fiscal_2013_Annual_Report_-_FINAL.PDF)

Starbucks Corporation, founded in 1971 in Seattle, Washington, is the leading retailer of premier coffee beverages and related foods and merchandise, around the world. Its annual sales are over $6 billion, with a profit over $400 million. Starbucks had about 182,000 employees across 62 countries, with 19,767 locations. Many of their location are retail stores or located in airports and shopping centers. The average Starbucks consumer visits the store 18 times a month; 10% visit twice a day. Their products include high-quality/ premium priced coffees, teas, a variety of healthy food and beverages. By providing their customers with a relaxing atmosphere, creating signature drinks and providing environmental safe products, they

Starbucks Corporation, founded in 1971, is a retailer of specialty coffee. Starbucks retails a variety of drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas, ice cream, and items such as mugs, coffee beans, and music and other non-food products through retail stores in approximately 39 countries worldwide. The company operates primarily in the US. It is headquartered in Seattle, Washington and employs about 150,000 people. Starbucks mission is “To inspire and nurture the human spirit— one person,