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Business Proposal

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How to write business proposals that persuade clients and win contracts
Your Proposal Must Persuade
Business proposals are written for one reason - to win business. You win business when your proposals persuade clients that your solutions are better than your competitors. So, as you start to write your proposal, bear in mind that your main objective is to persuade the reader to buy your service.
Persuasion takes four steps
Your proposal will persuade the reader if you do four things:
1. Understand the client's need
You get the reader's attention by stating a specific need or problem they have and explain how you can solve this. Every client-centred proposals show that you understand their need. Show clients that you recognize …show more content…

8. How to support or prove assertions? What evidence is required to persuade the client?
9. What are the main weaknesses in the proposal? Where could it fall down or be rejected it?
10. What assumptions are made in the proposal?
11. Does this proposal state that the client must take some action? Are the consequences of inaction explained?
12. What costs, in time and money, would result in this inaction?
13. Are there human resource issues involving coordinating large numbers of people and resources for the proposal? Prepare a Winning Strategy
What every strategy must consider
Every proposal must include an understanding of three things:
• Their business needs
• Your strengths
• The competitor's strengths and weaknesses The client's business needs
Of the three elements in any strategy; this is the most important. If your get this step wrong, all your efforts will be in vain. Use the seven-step, client-centred approach mentioned earlier to identify the client's need or problem. Your company's business strengths
To win proposals, you need to establish the difference between itself and the competition. To do this, head separate sheets of paper with the names of your products and services. Beneath each heading, list everything that makes you stand out in the marketplace, and that separates you from the competition. Try to identify "uniqueness selling points" about your business. The competitor's strengths & weaknesses
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