Business Proposal to improve an existing product or service
Introduction
This paper presents a business proposal to improve an existing service at Angelic Harmony Hospital, named Out Take Eatery. The major focus of the proposal is to suggest the ways in which Angelic Harmony Hospital can increase its revenues with this existing service offering. A number of pricing and non-pricing strategies are recommended in the light of profit-maximizing quantity, marginal cost and marginal revenue, and price differentiation practices. The assumptions are made about the elasticity of demand and the market structure for Out Take Eatery. The available data has been analyzed to determine the fixed and variable costs and find the most cost-efficient ways of offering the Out Take Eatery services to the customers.
Out Take Eatery
In the first proposal, Out Take Eatery was presented as an alternative to the on-site cafeteria in Angelic Harmony Hospital. This new service was introduced in a view to provide the patients with a healthier, more fresh and energetic food than before. Out Take Eatery is composed of healthy and low fat menu choices for all types of patients. Therefore, it can create more customer satisfaction and increase the sales revenues for Angelic Harmony Hospital (Puckett & Byers, 2004). Following the strategies which were recommended in the first proposal, this business proposal will suggest the ways in which these strategies can be implemented in the most cost-efficient
The food court revenues are declining because the food options are not appealing to MC students. Students like the options that are quick to order and obtained food, while maintaining the food quality. They like the option of customizing their foods. Therefore, build your own options can be very appealing to MC students because its very customizable, reduces the wait time to order and obtained the food and the quality of the food will be on par to what students are looking for. The environment is another factor that is lacking because its less attractive seating. The seating needs to be comfortable and attractive. A mix of booths and tables will create an attractive yet comfortable environment for student to sit and eat in. By changing the food
The Palms Hospital is considering an expansion project that would utilize land previously purchased. By expanding into ambulatory surgical services, the hospital has the opportunity to increase revenues and capture market share in this area. Investigation in the NPV of the project and a scenario analysis reveal that the project would be profitable.
Patton Fuller Community Hospital (PFCH) has been a not for profit healthcare facility since 1975 with a focus on providing the highest quality of healthcare. PFCH specializes in the following services; emergency medical care, specialized surgical procedures, baby delivery and prenatal care, physical therapy, and has a well-established radiology department. Being one of the primary healthcare facilities in their area, PFCH has raised the bar by providing a diverse selection of health programs that support the local community. This paper will review the current business systems in place, suggest improvements and provide how those changes could overall improve PFCH, both internally and externally.
Service improvement is arguably one of the most important challenges facing the National Health Service (NHS) today, as both patients and service users search for a ‘good quality’ service, and expect services to be both efficient and effectual. All staff within the health service need to be educated and competent in their roles, in order to be able to offer a service that is beneficial to the patients that make use of it.
Since most specialty procedures are inpatient services, EMC’s inpatient occupancy rate suffers. The occupancy rate for Emanuel Medical Center – fifty percent – is far below that of its competitors and industry benchmarks. To accompany this, EMC (on average) receives a lower reimbursement for in-patient Medicare services per patient seen in comparison to its competitors. A result such as this is correlated with directly to the fewer amount of specialty services that EMC offers. In order for Emanuel Medical Center to be able to compete with other hospitals in its service area, it is imperative that EMC evaluates what services they currently offer and are capable to offer in the future to add value to the hospital, increase its revenue stream, and expand its patient mix. Currently, Emanuel Medical Center has not succumbed to its increasing financial pressurealthough EMC has had a negative operating income for five straight years. A negative operating income places EMC at a disadvantage because it limits the hospitals ability to renovate its aging building or hire new specialists to offer revenue enhancing procedures. EMC’s competitors, on the other hand, have large sources of revenue due to their mergers with large healthcare networks such as Catholic Healthcare West. Another competitor, Kaiser Permanente Modesto Medical Center, has extremely large financial resources due to the fact
The significance of the proposal is to reassess the food service provide within a hospital. Hospitals are changing food service by moving away from the traditional tray line to room service, thus allowing in-patient to chose nutritious meals. The health care industry is more competitive and recognizes patients as customers, which can influence patients’ satisfaction scores during a hospital stay (Kim, Kim & Lee 2010). The objectives for the value-mapping streaming are to strategically remove waste, cut cost, reduce labor, and increase in patient satisfaction scores, while providing nutritious meals.
Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.
A new service line could greatly improve the revenue of the hospital. Buying and starting the program sooner is the best option for the needs of the facility. A PT program by the hospital will also make patients happy. Happy patients means return customers. Return customers means more revenue. Revenue is what causes a business to
The major problem that the hospital is facing is the reduction of price by the competitor. Price is one of the common strategies that organizations use to attract many customers. In the case, the Lexington Laser Vision has reduced its prices to what their fellow competitors cannot reduce to, as they would make losses. The hospital needs to think of the best strategies that they can incorporate before they can decide to lower on the prices, as lowering might lead to making losses, especially because the procedure is too expensive.
Budget development should consider future changes that might influence the operation (Payne-Palacio & Theis, 2015, P.473). Not only budgeting, managers make decisions regarding service, product and performance evaluation in order to provide high-quality service. The active communication within customers and departments, training program and implementation of technology innovation is aimed to ensure the quality of service and product. A good menu design makes the operation more efficient and effective by considering the work process and sanitation in advance. This could help ensure the quality of the
The cost factor is one of the major concerns for Benihana’s growth. Each new unit costs $300,000. In order to reduce the startup cost, Benihana must find revisit its operating model and re-evaluate what is the most important to the customers. Looking back at exhibit 4, majority of respondents valued quality and taste of the food, service and preparation of food. These are the qualities that truly separate Benihana from other restaurants. Changing Benihana’s staffing model, including training, and the use of materials and labor from Japan, will most certainly minimize new unit cost.
The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.
We are a marketing research team of a fast food chain store. With increasing awareness about healthy food among the masses and with consumer preferences changing towards healthy food, we intend to launch a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same as that of normal fast food or the customers would be willing to pay a premium for healthy food.
rising (Raab et al., 2009; Annaraud et al., 2008). Pavesic (1985) has initiated research in pricing and cost accounting for restaurants, introducing the concept of profit factor
We would like to include a new service for the customers. Breakfast is important for human. However, we decide a set for the customers. If a customer buys a drink, then he/she wants a cake or sandwich. It will be have a discount for 50%off. It is a market penetration. We would like to make some discount to attract customer. The target market for this new product is every customer. It is because everyone will buy food and drinks. It is a reasonable price for public.