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Business Proposal to Improve an Existing Product or Service

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Business Proposal to improve an existing product or service
Introduction
This paper presents a business proposal to improve an existing service at Angelic Harmony Hospital, named Out Take Eatery. The major focus of the proposal is to suggest the ways in which Angelic Harmony Hospital can increase its revenues with this existing service offering. A number of pricing and non-pricing strategies are recommended in the light of profit-maximizing quantity, marginal cost and marginal revenue, and price differentiation practices. The assumptions are made about the elasticity of demand and the market structure for Out Take Eatery. The available data has been analyzed to determine the fixed and variable costs and find the most cost-efficient ways of offering the Out Take Eatery services to the customers.
Out Take Eatery
In the first proposal, Out Take Eatery was presented as an alternative to the on-site cafeteria in Angelic Harmony Hospital. This new service was introduced in a view to provide the patients with a healthier, more fresh and energetic food than before. Out Take Eatery is composed of healthy and low fat menu choices for all types of patients. Therefore, it can create more customer satisfaction and increase the sales revenues for Angelic Harmony Hospital (Puckett & Byers, 2004). Following the strategies which were recommended in the first proposal, this business proposal will suggest the ways in which these strategies can be implemented in the most cost-efficient

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