Business Prospects Of A Saas Based Airline Revenue Assurance Business

7408 Words Aug 8th, 2015 30 Pages
APPLIED RESEARCH PROJECT
ON
Analysis of the business prospects of a SAAS based airline revenue assurance business.

Submitted in partial fulfilment of the requirement of
Global Master of Business Administration (GMBA)

Information technology management
Term 2
Period of Study: May 2015 to August 2015

Submitted By: Under the guidance of:
Aditya Sharma GJAN15IT031 Mr Gerald Thomas
Gaurav Kenue GJAN15IT032 Director,
Ridhi Rabra GJAN15IT034 Altruis Health &

Prof. Pascal Grant Director Hypermedia Consulting Pty. Ltd.

Acknowledgement
We are thankful to S P Jain School of Global management for providing us this opportunity to conduct a consultative research titled “Analysis of the business prospects of a SAAS based airline revenue assurance business” with. The journey of developing a business plan has for RAX01 has been a learning experience. The project has helped us gain a holistic picture of the issue of revenue leakage in the airline industry and the potential solutions. We have been able to put our learning from the course to practice in carrying out a thorough market analysis of the revenue assurance sector and understanding the nuances of launching a new service in a highly competitive market.
I would like to take this opportunity to thank certain people without whose help this project would not have been possible. Mr Gerald Thomas, Mr Atat Li-Kim-Mui and Mr Tony Sun, our corporate mentors have provided…
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