Business Report : Marketing Report

Petsmart is the largest specialty pet retailer. They provide service and products for the lifetime needs or pets. They became a private company in 2015 (Associated Press, 2015). They sell live animals such as fish, gerbils, and birds. They also partner with adoption agencies for cats, dogs and rabbit. These partners will come once a week to hold an adoption event. Petsmart also offers services such as cat and dog grooming, boarding, training and an on-site veterinarian. Their vision statement according to Petsmart Corporate is “We love pets and we believe pets make us better people. Petsmart will be the trusted partner to pet parents and pets in every moment of their lives.” (2010). The following paper will analyze ways in which Petsmart can increase their ROI by focusing on innovation, sustainability and Six Sigma processes.

Toys-R-Us and Petco are discount stores, but more specifically, specialty discount stores, also referred to as category killers because they heavily dominate a narrower merchandise segment (in this case, toys, and pet products respectively).

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

This report provides a financial quarterly trend analysis for Petsmart, Inc. The U.S.-based company, together with its subsidiaries, operates as a specialty retailer of products, services, and solutions for pets in North America. The company offers consumables, which include pet food, treats, and litter; and hardgoods, such as pet supplies and other goods comprising collars, leashes, health care supplies, grooming and beauty aids, toys, apparel, and pet beds and carriers, as well as aquariums and habitats, accessories,

“Live animals in general are what draw people into a pet store… the live is what gets people in the store and makes them want to stick around,” Wisebram said. “I think that’s

Since most pet store animals are bred to make the cutest purebred, rather than making the animal healthy and stable to better the breed, a lot of genetic disorders occur with animal breeders, such as heart issues and epilepsy. There are usually too many multiple animals that the employees are taking care of, so they usually don’t catch a lot of illnesses that puppies can contract such as, canine distemper, parvovirus, and severe gastrointestinal disorders that they are prone to while at the pet store. The owner would then have to make the terrible decision of taking it back to the pet store or spend hundreds and hundreds of dollars on a treatment that might save their

Petco has a very strong personnel policy and code of ethics which put animals first. They focus on hiring animal lovers first regardless of their retail experience. Hiring animal lovers first gives the employee a better opportunity to establish a relationship with the customer. Then they have a great employee training program focusing on animal care then on customer relations. Their strategy is one that focuses on both customer and employee engagement. Employee engagement is very important in this process because an employee who has a voice and is treated well is more likely to treat the customer better.

PetSmart has been in operation since 1987 with a mission to serve pet owners, termed "pet parents" by the company across multiple product and service platforms (PetSmart.com.PetSmart Corporate: Company Overview. 2012). PetSmart's goal is to capture an ever increasing share of the dynamic pet market, which has 62% of households in the United States owning a pet, equating to more than 71 million homes" (PetSmart.com. Investor Relations. Annual Report. 2010); by providing pet owners differentiated choices and value across key categories: "food and treats, supplies and

PetSmart has around 1,300 locations in the United States and Canada right now. Because of the large sum of money to set up a pet company, there is low threat of new entrants for them. All the new competitors hard to establish a new company like PetSmart in the short time, but they should aware of some similar store that provide selling similar pet food, even some better products. for example, organic pet foods. In addition, some of the new competitor try to provide the similar services just like PetSmart. There are many kind of pet foods and services provided by PetSmart, so it is hard to focuses on the particular food or services and make them better. However, for the other new competitors, they focuses on the one particular pet's food or

The Humane society of Canada mission is to protect companion animals, animals in agriculture, animals in entertainment, and animals in science. It also aim to protect environment. This organization claims to do hands on programs to help animals and nature such as rescue operations, undercover investigations, and advocate for better animal welfare laws. It also lends it support other small shelters. Awareness via public education is also part of their agenda. However it doesn’t provide any specific examples of their work, all the information is provided in very vague sense. It can perceived as an animal rights lobby group. It has an adopt-a-pet page on its website, where people can post craigslist style advertisement if they are looking for

Additionally, to determine what the consuming public spend all this money on, one need look no further than the Worldwide Web for a product overview of PetSmart. Epstein (2016) reported, PetSmart, sells “... birds, guinea pigs, mice, turtles, lizards, and supplies for these and just about every other animal, excluding elephants, otters, walruses, panthers, and perhaps a few others” (para. 1). Also, during a recent visit to PetSmart where I purchased another fancy koi for a backyard pond, I discovered that along with the assortment of pets and supplies they offer for sale, they also provide pet grooming services and veterinary care. Personally, I was astonished at the variety of aquariums, lighting, and pets to name only a few of the items that were available for the adamant and casual animal lover. Even Forbes (2016) recognized, “PetSmart sells pet food and pet supplies

Petsmart is a specialty retailer of pet products and services. They provide food and products, and offer services such as grooming, boarding, doggie day damp, day care, training and adoptions. The company employs about 53,000 associates and operates 1,477 stores in the United States, Puerto Rico and Canada. (Company Information, 2010). Petsmart also does their part in the area of sustainability. The following will discuss what the company is doing in the areas of social sustainability and environmental sustainability. Then will discuss how their mission statement and website tie into their sustainability efforts. And finally, the following will give suggestions on how to improvement their sustainability effort.

The History of Pet Supplies Plus Jack Berry and Harry Shallop, businessmen with experience in the grocery store industry, had the revolutionary idea of a pet supplies supermarket. Thus, in 1988, they opened the first Pet Supplies Plus, which was located in Redford, Michigan. Berry and Shallop attracted customers to Pet Supplies Plus by placing it in a convenient location, featuring creative store displays, and creating a neighborhood-like atmosphere (“Pet Supplies Plus”) Within the first five years of business, Berry and Shallop expanded their operations to 30 different locations. However, in 2010, Irving Place Capital bought Pet Supplies Plus from its original owners.

The success of Wal-Mart is due in large part to its ability to consistently produce high quality products at a low cost. This is very critical to the future success of Wal-Mart because it provides consistency to customers who are price sensitive. By committing themselves to "Everyday low prices," Wal-Mart assures customers that the products sold within their stores are competitive in reference to its retail competition. This low price strategy also provides Wal-Mart with a

Moreover, it was possible to deliver several Wal-Marts on a single tour, because of the special store arrangements. Thus it was possible to save in-bound logistics costs. Vendors were not allowed to provide more than 2.4% of Wal-Marts purchases, making the discount retailer independent and dominating its suppliers. Nevertheless, working with Wal-Mart is very profitable; the purchase of Procter & Gamble's products equals about 10% of their annual revenue. Through developing electronic invoicing and annual strategic business planning packages for the communication with the vendors, it was possible to reduce the inventory costs and to increase sales.