Business Report On Kellogg 's Company

The Kellogg Company - an American multinational food manufacturing company was founded on February 09, 1906 and is headquartered in Battle Creek, Michigan, United States. Kellogg 's specializes in breakfast cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. Among many Kellogg’s brands Froot Loops, Apple Jacks, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms are most popular. With a vision of "Nourishing families so they can flourish and thrive” Kellogg company has extended its operations in 180 countries worldwide. In

Kellogg’s is one of the major food manufacturing companies in the world and its main products are breakfast cereals and snacks. The story of the firm started in 1898 when the brothers W.K. Kellogg and J.H. Kellogg discovered a new process to make cereals (Corn Flakes). Nowadays, Kellogg’s is a multinational company with a presence in 180 different countries producing a wide range of cereals and snacks that consist of crackers, toaster pastries, cereal bars, biscuits, fruit-flavoured snacks, frozen waffles and vegetarian foods. The vision of the company is defined by the following sentence: “To enrich and delight the world through foods and brands that matter”. Furthermore, Kellogg’s states that their purpose is “Nourishing families so they can flourish and thrive”.

In the documentary Food Inc. declares that most americans have no idea where their food comes from because the food industries does not inform the people on how they process their food to make it look as appetising. Chicken farm owners that work for Tyson are required to follow the rules of Tyson because if any Tyson employee’s, break any type of rules they are required to follow they will be fired or being threatened with getting fired. For example, Tyson requires that if they let anyone video record inside the chicken houses they would be fired because chickens are trapped in a tent, and the chickens are standing in their own feces. These chickens are so big that can only walk up to 3 steps, and then sit back down.

Kroger’s primary assets include Property, Plant, and Equipment. Kroger operates, directly or through its subsidiaries, 2,435 supermarkets and multi-department stores. About 45% of these supermarkets were operated in company owned facilities, including some company owned buildings on leased land. Other assets include Inventory, Cash, and temporary cash investments, Deposits in-transit, Receivables and other prepaid assets. There assets totaled to the amount of $23,476 as of January 28, 2012, and $23,505 from the previous year which was a $29 less than prior year. These amounts were in the millions.

Business ethics since the beginning of this decade has been slowly eroding; if we are to believe what we see and hear in the media. Several times a day, one can view some derogatory piece of information concerning a business. However, it must also be considered that these companies are contributing to that stigma. There have been a variety of companies and individuals who have figured prominently in the media concerning their unethical behavior.

Introduction: Building an up to date and proper strategic planing is essential for the context of any company. it is the most important part that can make or break any business. Proper decision making and its effective implementation is quite significant in the success of a business. Let it be a multinational company like Kellogg, the same importance is apparent. For that understanding and analysing the environment of the business will be very helpful in making a proper business decisin making for the betterment of the same.

Kellogg Company has been dedicated to producing great-tasting, high-quality, nutritious foods that consumers around the world know and love. With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal, as well as a leading producer of convenience

In the students interpretation Whole Foods Market would be located at the position of ethical responsibility on the pyramid of Carroll’s global corporate social responsibility. Programs are set up to make sure the stakeholders interest impact business by ways of the consumer perception and the investor confidence. To stay in business the leaders address the interest and demands of the stakeholders. Whole Food Market’s corporate social responsibility to the people who work for them is compensation, motivation and morale based on the corporate image. Furthermore the investors are regarded as important because of their involvement in the growth of the business and financial gain. Additionally significance is placed on the customers therefore

According to Kraft, “because political conflict is endemic to policymaking, almost all policies represent a compromise on the goals being sought as well as the policy tools proposed to achieve them” (Kraft, 2015).

In the Kellogg’s diversity and inclusion report the executive said that he give his leadership teams credit for diversity and inclusion in the company, they are the one who set the goals and places for diversity and inclusion in the company. the plans that are set by its leaders are also reviewed by its chairperson and Executive Diversity and Inclusion Council, who not only keep the react of the plans but they also focus on tracing the progress and report of their diversity and inclusion. The Kellogg’s also open the “Kapable” which work with the individuals with the disabilities, in order to help them, also help their supporter and the company also supports them. In future, The Kellogg company is planning to provide the cross Cross-Cultural

The case focuses on Kellogg’s Special K brand and considers how the marketing of this has changed over time. Marketing is not static – it must be developed as market conditions and customer expectations change.

Kellogg entered India in 1995. On its advent, it made another classification of marked breakfast cereal items. From that point forward the voyage for Kellogg's has been a long way from simple, really it has been tough to the point that it has ended up to be one of the greatest brand disappointments in India. Kellogg’s under its umbrella brand offers following products

United Biscuits is a British multinational food manufacturer of biscuits including brands such as Jacobs Cream Crackers, and Twiglets and a leader in green sustainability. This aim of this report is to analyse their green sustainability strategy and how it relates to the enhancement of their triple bottom line.

Coca-Cola is a big recognized brand that produces many products than just soda drinks. With all the money and brand recognition the company possesses, there are possibilities for the company to past the scandals and keep up in the business market, like we have discovered the company has invested money to cover illicit activities. However, it is very important for the company to act ethically and respond to the scandals that the company has been accused. If Coca-Cola responds morally correct, it will shows the customers that the company cares about social responsibility, but if the company does not act fast and ethically, it exists the possibilities that the company’s sales keep declining.

The Kellogg’s company shows a serious commitment to ethics. In 2007, they were the top U.S. company for ethics in the food and beverage industry; third globally.[1] Their role in the food and beverage industry has been maintained for over 100 years, and they produce their products globally, spanning 180 countries. They produce food items such as cookies, crackers, cereal, baking needs, and many other snack items commonly consumed.