Business Report

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BUS 101 Project: Analyzing Your Favorite Business
|FALL 2014 |
|Team Members: |Caleb Jackson, Jacob Smith, Matt Williamson | |
|Company Name: |Bayerische Motoren Werke AG (BMW) |
|Mission Statement. |
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|Describe the business of the company and the type(s) of products/services produced/sold. |
|BMW is a major company in the automotive industry. They produce 4 wheeled vehicles along with 2 wheeled vehicles. |
|How many locations? List the domestic and international locations of the business. |
|The domestic location of BMW is in Greer, South Carolina. There are six plants in the world, located in, Dingolfing, Africa, Regensburg, America, China, and Leipzig. |
|Summarize the CEO’s letter to shareholders from the annual report (at least 5 bulleted points). |
|The BMW Group has enjoyed four consecutive record years |
|We continue to invest in our future, in all areas of individual mobility |
|Our vehicles are more desirable than ever: we delivered more than 1.96 million BMW, MINI and Rolls-Royce cars to customers in 2013 |
|The BMW

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