Business Report : Sainsbury's Plc

1664 Words7 Pages
Sainsbury’s incentivise in making lives easier by delivering fair prices and quality services; location being key focus for both convenience and discount stores increasingly growing, enticing more consumers every day. J Sainsbury’s plc (2015) Strategic Report is divided in two sections; the non-financial KPIs are: Product Quality, Like-for-Like Transactions, Price perception, Sales growth, Service growth by Area/Channel, Availability and Customer Service that focuses on social responsibility as Fredrick (1960) and Friedman (1970) agrees in taking opportunities to fulfil the needs of stakeholders be it efficiency, that too ensuring the management follows governance, codes and compliance to minimise risks which enhances the socio-economic…show more content…
In the last two years, sale growth and dividends have been growing hence attracts investors but in 2014/15 declines were seen. This shows specific targets are measurable demonstrating that businesses are just not about making a profit but impersonates that if known to people, Sainsbury’s will be viewed as ethical and green thus increasing possibilities in enticing and retaining consumers than their competitors. Furthermore, measures of profitability such as expenses, labour cost and sales revenue in relations to business resource derives a degree of success towards business objectives. Gross profit margin measures differences between cost of sales and sales revenue; a measure of profitability in purchasing and selling before expenses. From Sainsbury’s income statement: gross profit margin saw a decline by 0.71%, that too both gross profit and revenue decreased, perhaps sales prices were higher or decreases in purchasing. The Yorkshire Post (2015) suggests that Sainsbury’s growth sales for online have risen overall; the strategic report supports there has been a fall in sale growth in supermarkets but as total sales growth it contributes to increased revenue with food price deflation, price reduction and price matches impacting performance also. Robinson (2014) expresses Lidl and Aldi have been serving more customers
Open Document