Business Research Problem/Opportunity Analysis

Social networks are widely used. Describe how this technology could be used in a business setting. Are there any drawbacks or limitations to using social networks in a business setting?

• The Research methodology I used was quantitative and qualitative to identify the risk. I utilize qualitative evaluation in the data collection process which consisted of observations during the client’s normal business day, interviewing employees and reviewing client’s records.

A hospital marketing director has several research projects to undertake this quarter. He must try to determine the appropriate sampling methodology in light of each problem. Describe the methodology that should be used in each of the following and explain why:

1. Read `Spotlight on Management` on pages 133-149 and the practice lesson `The Real World` on page 152. Please discuss the following questions in detail.  Your response to each question should consist of:  a minimum word count of 250 words and at least three (3) scholarly sources (1 resource can be the textbook):

1. (TCO 2) List at least FOUR sources you will use to obtain information about the firm’s strengths, weaknesses, opportunities, and threats. Discuss what categories of the SWOT elements of information are readily available on the Internet. What categories of data are difficult or impossible to find on the Internet? (When using the Internet, be sure to provide specific websites or URLs.)

1. Read `Spotlight on Management` on pages 133-149 and the practice lesson `The Real World` on page 152. Please discuss the following questions in detail.  Your response to each question should consist of:  a minimum word count of 250 words and at least three (3) scholarly sources (1 resource can be the textbook):

1. Read `Spotlight on Management` on pages 133-149 and the practice lesson `The Real World` on page 152. Please discuss the following questions in detail.  Your response to each question should consist of:  a minimum word count of 250 words and at least three (3) scholarly sources (1 resource can be the textbook):

Cooper, D., & Schindler, P. (2012). Business research methods (Twelfth ed.). New York, NY: McGraw-Hill Irwin.

In business, managers need to respond to any issues that may arise in the business. While one may be prone to do this based on past experience, the wiser choice would be to use business research to gather the information to make decisions as business research will increase the likelihood that the solution would make a positive impact. According to Business Research Methods, the definition of business research is the structured questioning which provides information by which to guide wise decisions that maximize the impact of the

* Identify many of the variables that shape business decisions and management practices in organizations.

Business researchers utilize various forms of approaches to analyze and obtain information and data, and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results depending on the type of research being conducted and what the nature of the study is. The following will assess two different peer reviewed articles: one which uses a qualitative approach and the other a quantitative approach. It

A series of management questions need to be asked in order to identify the key stakeholders in the problem. The questions also play a significant role in triggering reactions from the stakeholders. Finally, the questions guide the research process. These questions include;

This paper was prepared for Essentials of Management, Module 2 Homework Assignment taught by Dr. Justin Barclay.

3.) Strong presence in high margin health services business. In addition to UnitedHealth Group’s leadership position in the health benefits market segment, UnitedHealth Group has strong information and technology based health services platform through its business segments which is Ingenix, OptumHealth and PrescriptionSolutions. The “CNN MONEY” (2012) website states Ingenix is one of the largest health information, technology and consulting companies in the world. The UnitedHealth Group derived $2.3 billion of revenues from Ingenix which contributed $284 million (excluding $200 million in goodwill impairment and business line deposition charges) of operating profit, and an operating margin of 12.1% during FY2010.

RESEARCH PROPOSAL SUBMITTED FOR APPROVAL TO CARRY OUT RESEARCH FOR THE DEGREE OF MASTERS OR BUSINESS ADMINISTRATION.