Business Research Report On The Breakfast Cereals Industry

1936 Words8 Pages
Introduction This market research report focuses on the breakfast cereals industry, in particular The Kellogg Company. This report will analyse the fundamental marketing issues relating to this business. Background: According to Kellogg’s, (2015) In 1906 as Americans were transitioning from heavy high fat breakfasts WK Kellogg entered the breakfast cereal industry after discovering the that a superior flake could be produced using only corn grist (Kelloggs, 2015).To distinguish Kellogg’s cornflakes from the other 42 cereal producers in Battle Creek Michigan W k Kellogg signed every cornflake package denoting it as the original (Kelloggs, 2015). The following: Mission and Vision statement is from the Kellogg Company official website. “Staying Focused. Going Further. Our Vision: To enrich and delight the world through foods and brands that matter. Our Purpose: Nourishing families so they can flourish and thrive”. (Kelloggs, 2015). Needs Hunger According to Agriculture and Horticulture Development Board, (2015). Breakfast supplies the mind and body with fuel after sleeping overnight, without breakfast you are really trying to run on empty, similar to a car without petrol hence the term breakfast, that is to break your overnight fast (Agriculture And Horticulture Development Board, 2015).According to nutritionists advise, a healthy breakfast should constitute roughly 20-35 % of daily calorie intake; in addition it should be eaten within two hours of waking, according to
Open Document