Business School : Management Research

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Bangor Business School

Management Research Assignment

Management Research

Submitted to: Dr Azhdar Karami
Submitted by: Shuai Wang
Student ID: 500392454 / abp4f4
Date: 24 November 2014

Table of Contents
Discuss Why You Prefer the Idea of Conducting Qualitative or Quantitative Research? 2
Introduction 2
Quantitative Method and Qualitative Method 2
Advantages and Disadvantages of the Two Methods 3
Conclusion 5
Why it is important to think through the data likely to be collected from the research in business and management at an early stage? 7
Introduction 7
The Significance of Data Collection in Business Research 7
Data Collection Methods 9
Case: IKEA’s New Site Selection in China 9
Conclusion 11
References 12

Discuss Why You Prefer the Idea of Conducting Qualitative or Quantitative Research?

Introduction
In business and management research, there are two different types of research strategies, quantitative research and qualitative research. They are all commonly used by managers for making strategic decisions. Because of the differences in their emphasis of epistemological and ontological issues, scholars always dispute about which method is more scientific, or which one is more frequently used by researchers, etc.

However, I prefer the quantitative research method instead of the qualitative one. Because the result is always supported by numbers, it reflects the fact which is objective and impartial. In the following content, I will discuss quantitative and
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