Business Skills Report : Starbucks

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Individual Business Skills Report: What does Starbucks have to do in order to develop its business in other parts of the world? (http://business-english.pl/?p=777) Table of contents: Cover ………………………………………………………………………………………………………….1 Table of contents………………………………………………………………………………………. 2 1.0 Term of Reference………………………………………………………………………………..3 2.0 Procedure……………………………………………………………………………………………….3 3.0 Findings………………………………………………………………………………………………...4 3.1 Starbucks Background………………………………………………………………….4 3.2 Competitiveness Coffee Company….…………………………………………..5 4.0 SWOT analysis……………………………………………………………………………………….6 4.1 Strenghts………………………………………………………………………………………6 4.2 Weaknesses………………………………………………………………………………….7 4.3…show more content…
This experiment changed extraordinarily Starbuck as one of the most popular Global Company in the world. Starbucks has more than 20,891 branches in 62 countries around the world in which is offered coffee, dessert, snack and several other beverages. Year by year Starbucks is become a proper life style: from a different type of coffee to the confortable armchair, to free wiifi with the ability to download MP3 music. Moreover, Starbucks is used also as a meeting point for businessmen whom instead going to the office prefer to discuss working field in a common area. This is why Starbucks is different from several other cafeterias company such as McDonald, Costa and Dunkin Donuts. 3.2 Competitiveness Coffee Company: The chain coffee competition is risen year by year, especially 4.0 Starbucks SWOT analysis: 4.1 Strengths: - Starbucks is strongly recognised as the largest coffee house chain in the world: According with listdose.com website, Starbucks is the largest coffee chains in the world, followed by Dunkin’ Donuts and Costa coffee. En fact it counts 20,891 stores give off 62 countries. In addition it has 1324 centres in Canada, In Japan there are 989, China has 851, 806 in UK, more than 550 centres in South Korea, more than 370 in Mexico, around 291 in Taiwan, more than 200 are situated in Philippines, and Turkey, Thailand and Germany has more than 170 centres each. Rest all of them, that is, remaining 13270 centres are located in the US
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