Business: Strategic Planning

In today’s world, especially in Canada, consumers generally want to satisfy all of their needs in a way that saves them the most time and energy. In order to meet this need, Target offers their customers the chance to buy different products that they would normally have to go to two or three different stores

In addition to Target Corporation’s retail stores, there are several other key lines of business as well. Target Commercial Interiors provide goods and services for the office environment. Target.com is an online presence and marketplace that provides a retail website for the public. Target Financial Services provides financial products including the REDcard program. Target marketing also plays a large role in the business with their mottos including “Expect More, Pay Less” and the more recent “Hello, Goodbye” television marketing campaign.

The Target Corporations is a retail business that sells wide-ranging merchandise and food through stores and online. There are four different types of Target storefronts –SuperTarget, CityTarget, TargetExpress, and Targets. The general Target stores offer general merchandise and a modified food selection. While the SuperTarget stores sell a wider selection of food. The CityTarget and TargetExpress stores are apart of the corporation’s urban format stores, offering items and food more suitable to city life (http://www.reuters.com/finance/stocks/companyProfile?symbol=TGT). According to retailindustry.about.com, Target’s mission is “to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling out Expect More. Pay Less.® brand promise.” (http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Target-Mission-Statement.htm)

“To make Target the preferred shopping destination for our guest by delivering outstanding value , continuous

The aim of this paper is to highlight the strategic position of the company with an overview of its internal and external environment. The study of its strategy, design and other forces, one can easily gauge why and how target has managed to become the retail giant it is today.

Purpose, Belief, and Brand Promise: Target’s purpose and beliefs can be expressed through its brand promise that was first unveiled in 1994. Expect More. Pay Less.® is the brand promise and reflects the unique retail experience offered at Target and is a reflection of the commitment it has to the community and offering guests value, quality, and

Target’s objective is to provide a positive and diverse environment experiences for both their customers, whom they call “Guests,” and employees, known as “Team Members” (Former employee. 2014). As a

Target’s mission statement: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less brand promise.” (target.com)

Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep

Stakeholders will have several goals to fulfill to accomplish this mission. The goals will allow the stakeholders to complete the project on time, within budget, and with few problems, while providing milestones for a successful project. These goals are:

The ways in which the aims of this mission are going to be achieved will be specifically outlined in the vision statement provided. The importance of hitting our mark is paramount, for our children are our future, and making sure that they are successful, competitive citizens should be our highest concern.  Sometimes this process can be more challenging when put into practice.

"We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise."

Target is the number six company on the Top 100 Retailers List. The company’s corporate office is located in the city of Minneapolis, where they run 1,790 stores, 38 distribution canters and an online business. The corporation of Target is known for providing their costumer’s fashion and everyday essentials at discounted prices. The company strives to deliver a preferred shopping experience supported by their strong supply chain and technology infrastructure. Target follows a strict approach to achieve these goals through managing the business and investing in future growth. To provide more quality for lower prices, Target has numerous owned and exclusive brands to set them apart from other retailers. Brands such as Archer Farms, Cherokee, Market Pantry, Room Essentials, Up & Up, Xhilaration and many more are all owned by Target. The main concept that sets Target apart from its competitors such as Walmart and Kmart is the emphasis placed on design and style. The importance of brand image for Target from an early stage keeps them at the beginning of the Top 100 Retailers List. With continuous grown in this company, Target can be seen as a leader in their field and steadily will make changes in their corporation to help them transform with new market opportunities.

A) Target is discounter store and their headquarter is located in Minneapolis MN. The fashion-forward store operates 1,790 Target and SuperTarget store all over North America. Target has many products categories which are Household essentials, food, pet supplies, apparel, accessories, hardline for example electronics and toys, home furnishings, last but not least seasonal merchandise such as patio furniture and holiday décor. There isn’t any price point for Target but the price ranges 1-5,000 dollar. Target’s customer are more low middle class families and young guest who are seeking for style with low prices.

Our mission is to provide products and services at reasonable prices and will continue to improve high quality of products (2) for men and women of all ages and nationalities (1) in the USA (3). By using the newest technology research capabilities Consumers have been conveniently provided not only with the use of on-line shopping. (4) to high quality product. Quality / safety by providing benefits for excellent performance, clean environments to work in, and by providing equal-opportunity for all individuals (7).  The growth of target is sustainable because we offer high quality product